2.
is 2 http://www.facebook.com/strongatheart 3.
3 WomenHeart is http://www.facebook.com/strongatheart 4.
4 WomenHeart Today http://www.facebook.com/strongatheart 5.
WomenHeart Joined This Initiative to http://www.facebook.com/strongatheart 6.
A Meaningful Partnership http://www.facebook.com/strongatheart 7. Our First Forayinto Social Media 8. 2 http://www.facebook.com/strongatheart Program Goals Program Goals Messengers Compel women to identify their risk , advocate for their own heart health and, as appropriate, reduce their risk by using aspirin as directed by a doctor Raise awareness of aspirin as a lifesaver and springboard for a discussion around itsrange and relevance of benefits forwomen, including heart attack, prevention and protection Sandra Revill Tremulis:WomenHeart Championand patient advocate Kathy Berra, MSN, ANP: WomenHeart Scientific Advisory Council; clinician, Cardiovascular Medicine & Coronary Interventions, Redwood City, CA and Stanford Prevention Research Center 9.
Why Social Media for? 7 http://www.facebook.com/strongatheart 10.
Facebook Page 8 http://www.facebook.com/strongatheart 11. Marketing Mix 9 http://www.facebook.com/strongatheart Bayer Newsletter WomenHeart Newsletter eNewsletters HeartSAFE Dramatic Difference Media Outreach RNR Video Podcast Online Community 12. SHOULD YOU TAKE ASPIRIN DAILY? Fan Highlights: Spikes & Success 10 http://www.facebook.com/strongatheart 13. Social Media Traditional Media Dont forget on Facebook,WomenHeart Strong @Heart ! doctors said theaspirinprobably saved her life. TheBayer Aspirin Brandhas replicated [Sandras aspirin] holder called theStrong @Heart HeartSAFEthat can easily attach to a key chain or purse and should be carried by anyone at risk of a heart attack. What Success Looks Like:Advancing Education & Inspiring Advocacy 11 http://www.facebook.com/strongatheart 14. Viral Marketing Patient Resources I have passed this along to my Central Maryland Support Group. WomenHeart SupportGroup Leader It's a strong and simple message--I'll definitely [share it with] my friends. What Success Looks Like:Advancing Education & Inspiring Advocacy 11 http://www.facebook.com/strongatheart 15. Proven Partnerships Yield Strong Potential for Future Success 12 http://www.facebook.com/strongatheart
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