STEPPING UP YOUR DIGITAL GAME
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Home cooked for New Leaders Council LA, 2016 Institute
@JuanSVas
Feel more comfortable leveraging digital tools to accomplish organizational goals.
Bueno=
NO Bueno
EVERYTHING ELSE
DIGITAL
GOAL
DIGITAL
EVERYTHING ELSE
vasquezsays.com
vasquezsays.com
JUAN
➡ Ad Agencies
➡ Politics
➡ Nonprofit
➡ Startups
@JuanSVas
If no one really knew who you were, how would you successfully launch a campaign for Mayor of Los Angeles?
CHALLENGE
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How do you get technology professionals to work for your nonprofit without having money to pay them?
CHALLENGE
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➡ Tell Stories That Connect
➡ Prioritize Real Time Engagement
➡ Grow 1 Community Through Another
AGENDA
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vasquezsays.com
Personal GrowthJoyful Moments
STORIES
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➡ Ask the right questions ➡ Source from who you serve ➡ Create a library of stories
TELL STORIES THAT CONNECT
1
@JuanSVas
vasquezsays.com
Embrace super volunteers.
Make it easy for people to show love.
ENGAGE
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PRIORITIZE REAL-TIME ENGAGEMENT
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➡ Learn from analytics ➡ React to notifications quickly ➡ Grow a team
2
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vasquezsays.com
Search StrategicallySegment Ahead of Time
LEVERAGE
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➡ ID where support already exists ➡ Embrace highly-targeted outreach ➡ Create continuity between communities
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LEVERAGE 1 COMMUNITY TO GROW ANOTHER
3
@JuanSVas
➡ Build champions program ➡ Recruit employees to share content ➡ Leverage micro-videos ➡ Run “Actions” (petitions, etc.) ➡ Build momentum ➡ Create library of great images ➡ Don’t stretch yourself too thin ➡ Welcome all new members weekly
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EXTRA TIPS
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➡ 123FormBuilder (data collection) ➡ FollowerWonk (analytics) ➡ NationBuilder (data collection) ➡ FormStack (data collection) ➡ Click-to-Tweet (outreach) ➡ ShortStack (Facebook forms) ➡ SocialBro (outreach) ➡ TweetDeck or Hootsuite (outreach) ➡ ShortStack (outreach)
vasquezsays.com
TOOLS
@JuanSVas
vasquezsays.com
PUT KNOWLEDGE TO USE
ACTIVITY
➡ 3 teams: Stories, Engagement, Growth ➡ Theme: 2016 Fellows Fundraiser ➡ Answer your team-specific question
@JuanSVas
vasquezsays.com
What are 3 compelling stories that will draw support?➡ 2-sentence summary for each ➡ ID the “hook” for each ➡ 2 example visuals
STORIES
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vasquezsays.com
Who can, and how can they show love?➡ 10 individuals/organizations ➡ 5 unique ways they can support ➡ 1 tool you commit to explore
ENGAGE
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vasquezsays.com
Where is there untapped potential?➡ 10 words describing perfect supporter ➡ 3 sample organizations they belong to ➡ 2 reasons they should know about
Fundraiser
GROWTH
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