You're never really done for, as long as
you've got a good story and someone to tell it to
Danny Boodman T.D. Lemon NovecentoThe Legend of 1900
you have a startupphoto credit: lumaxart
• what do they write?
• who gives better feedbacks?
• what kind of links do they share?
• which hashtags do they use?
• what do they write?
• who gives better feedbacks?
• what kind of links do they share?
• which hashtags do they use?
• which site do they link to?
• what do they write?
• who gives better feedbacks?
• what kind of links do they share?
• which hashtags do they use?
• which site do they link to?
• who they answer back to? when?
• what do they write?
• who gives better feedbacks?
• what kind of links do they share?
• which hashtags do they use?
• which site do they link to?
• who they answer back to? when?
• who are your favorites?
tweet as a CEO• use a personal
account
• use hashtags used from other CEO and press
• istitutional news
tweet as a CEO• use a personal
account
• use hashtags used from other CEO and press
• istitutional news
• lessons you learned
tweet as a CEO• use a personal
account
• use hashtags used from other CEO and press
• istitutional news
• lessons you learned
• events
tweet as a CEO• use a personal
account
• use hashtags used from other CEO and press
• istitutional news
• lessons you learned
• events
• answer to questions you know the answer
tweet as a CEO• use a personal
account
• use hashtags used from other CEO and press
• istitutional news
• lessons you learned
• events
• answer to questions you know the answer
• share links and your opinion together
tweet as a CEO• use a personal
account
• use hashtags used from other CEO and press
• istitutional news
• lessons you learned
• events
• answer to questions you know the answer
• share links and your opinion together
• link your blog
tweet as a CEO• use a personal
account
• use hashtags used from other CEO and press
• istitutional news
• lessons you learned
• events
• answer to questions you know the answer
• share links and your opinion together
• link your blog
• share images of what you’re doing at job if you can get funny pics
tweet as a CEO• use a personal
account
• use hashtags used from other CEO and press
• istitutional news
• lessons you learned
• events
• answer to questions you know the answer
• share links and your opinion together
• link your blog
• share images of what you’re doing at job if you can get funny pics
• update on your jobs
tweet as a CEO• use a personal
account
• use hashtags used from other CEO and press
• istitutional news
• lessons you learned
• events
• answer to questions you know the answer
• share links and your opinion together
• link your blog
• share images of what you’re doing at job if you can get funny pics
• update on your jobs
• RT news from your and friends company account
use social network as they should be
• share interesting things
• interact with other people
• mix job and hobby
which social?• tumblr-->blog
• twitter-->news, links
• instagram-->team, milestones
• slideshare-->pitch
• youtube-->how to
• quora-->contacts, info, feedback
• facebook-->fan page, collect all the others
stay where startups stay
• buy a plush
• write your startup’s name on it
• show it when you go to an event (one event per month)
Siamosoci.com
• even if you’re not looking for money
• lots of investors are here
• you are required to introduce your company (info, pitch, video...)
• it gives you contacts (maybe money)
pitch your mumphoto credit:Fouquier ॐ
video
• YOUTUBE
• tell your story
• tell how to solve a problem
• promote team
• be funny
• or be useful
• VIMEO
• present your project
• share results
public betashare announcement and press kit
to journalist and blogger offer interview, pitch via skype
fundingannounce on social, share in groups like
startuppami, italianstartupscene, indigenidigitali, then notify press
• elevetor pitch
• CEO and co-founder bio
• video embeddable
• stats and essential info
• market numbers
• picture (horizontal) for the press you want to be published in
commons mistakes
• not having a clear image of what you want to communicate
• call yourself the new xxx (but it’s ok to say your are the x for y)
• multi-ping to the same person
newspapers• they are not on the Internet
• is that your audience?
• newspapers journalists rarely use social networks
• do you believe they’ll answer to your mail?
• ask a question
• quote somebody (old is better)
• remeber a personal experience
• show facts, give stats
• ask a question
• quote somebody (old is better)
• remeber a personal experience
• show facts, give stats
• describe the context
• ask a question
• quote somebody (old is better)
• remeber a personal experience
• show facts, give stats
• describe the context
• create mental images
• ask a question
• quote somebody (old is better)
• remeber a personal experience
• show facts, give stats
• describe the context
• create mental images
• use analogies
• ask a question
• quote somebody (old is better)
• remeber a personal experience
• show facts, give stats
• describe the context
• create mental images
• use analogies
• go straight to the point
what they want to know• stats about your
startup: how many users/client/deal?
• when did you start working on this project?
what they want to know• stats about your
startup: how many users/client/deal?
• when did you start working on this project?
• which is your market and how much is it valued? (quote sources)
what they want to know• stats about your
startup: how many users/client/deal?
• when did you start working on this project?
• which is your market and how much is it valued? (quote sources)
• who are your competitors?
what they want to know• stats about your
startup: how many users/client/deal?
• when did you start working on this project?
• which is your market and how much is it valued? (quote sources)
• who are your competitors?
• how have you managed to create a better product? how did you get the idea for it?