Cool City - Startup Pitch
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Transcript of Cool City - Startup Pitch
WELCOMETO COOL CITY !We can give you much more than othercompanies do, because our productis built by and for our clients.
Hurry up ! Go on coolcityproject.tumblr.com
CoolCity
dojo channel
April
2013
Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
SOMETHINGS ABOUT US coolcityproject.tumblr.com
1. OUR PHILOSOPHY
We love our towns, but, do they love us ?For sure ! Let’s talk together, don’t befrustrated.
2. OUR MISSION
Citizens lives 24/7 in the city. They knowwhat to do, when to do it, how to do it.There is something to deal with it.
3. OUR FACILITIES
Give the power back to the crowd. Letting them become actors and be part of the evolution of the city.
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
MEET THE TEAM coolcityproject.tumblr.com
BENJAMIN.............................................
.............................................Lead Developer
CÉDRIC.............................................
.............................................Chief Technical Officer
EDOUARD.............................................
.............................................Marketing Director
FLORENT.............................................
.............................................Chief Executive Officer
LAURENT.............................................
.............................................Lead Designer
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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TIE BREAK coolcityproject.tumblr.com
IT'S TIMETO LOOK ATTHE PROBLEM ...Thank for asking. The issue is that wehave no way to give feedback.Especially when it’s about our town.
We are all lazy to write down our problems.Procrastination is king, moaning too !
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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THE SOLUTION coolcityproject.tumblr.com
TALK !.............................................
.............................................You are the voice
WebsiteMobile AppsPushStatus
USE !.............................................
.............................................You can change things
PicturesCaptionsFollow upGamification
OPTIMIZE !.............................................
.............................................We can make it
Affordable costBenefitsSimplePowerfull
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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OPPORTUNITY coolcityproject.tumblr.com
1. YOU WANT IT
Raise your hands if you agree !(think about the kitten)
2. THEY NEED IT
Cost, cost, cost VS profitability(think about the kitten)
3. WE GOT IT
One service to rule them all.(the kitten loves you)
0102
03
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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TARGET USERS coolcityproject.tumblr.com
VERY HOTIDEAS FROMYOUR CITIZENSThere are no better persons to giveyou feedback than the ones below.Listen to them ! Now !
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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COMPETITORS
We all do the same, but in a different way.Cool City does it in a better way.
Fix my street : poor UX, great reports
LeProblèmeDeMaRue : poor UX, but social
Fix My City : poor dashboard, great UX
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
coolcityproject.tumblr.com
dimanche 7 avril 13
WANT A BREAK ? coolcityproject.tumblr.com
IT'S TIMEFOR COFFEEBREAK !Just kidding, take a look at our fully loaded financial projections.
Not convinced ? We got :- Business Plan- Business Model Canvas- Business Angels
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
COMPETITIVE ADVANTAGE coolcityproject.tumblr.com
WHY THE HELL COOL CITY COULDDO BETTER ?
Just look at this pie chart :TimeContentReliability
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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QUICK LOOK AT PRICING coolcityproject.tumblr.com
There is a solution to every need, trust us.
In Euros Pricing Moderation CRM MarketingNative Apps
Town 1000 250 Gift 5000 5000
City 5000 1250 6000 15000 10000
Metropolis 10000 4500 6000 Ask for it 15000
Usage Needed Advised Opt. K.I.S.S. Why not ?
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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MEASURING PROGRESS coolcityproject.tumblr.com
1. CITIZEN RELATED METRICS
- Market penetration & product stickiness- Do we meet citizen expectations ?
2. CLIENT RELATED METRICS
- Do our clients follow the user flow ?- Sales trends
3. PRODUCT MKTG RELATED METRICS
- SEO & Social Media- Paid Advertising
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
Visits
Submissions
Sign-up
Town33%
City50%
Metropolis17%
Revenue by product
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WHAT’S DONE ? coolcityproject.tumblr.com
1. USER APP PROTOTYPE
2. WEBSITE
3. PRE-LAUNCH
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USER APP coolcityproject.tumblr.com
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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WEBSITE coolcityproject.tumblr.com
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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PRE-LAUNCH coolcityproject.tumblr.com
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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NEXT STEP coolcityproject.tumblr.com
BOOST OUR BUSINESS PriceSEO Market
Behavior
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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WHAT WE’RE LOOKING FOR coolcityproject.tumblr.com
CrowdFunding
BusinessAngels
Revenues
SOME TIME TO SPEND ON IT
You want it ? Make it real !
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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MAKE THE MOVE ! coolcityproject.tumblr.com
DON’T FORGETWHY YOU NEED US !
Cool City
Citizens
React
Global
Easy
Local
Reports
Online
24/7
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13
THANK YOU !FOR COMING
Don’t forget to get in touch at:
coolcityproject.tumblr.com
PLEASE,
dojo channel
April
2013
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
dimanche 7 avril 13