Executive Overview
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Sports and Entertainment
Winning at the Business of Sports and Entertainment
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
2 / 29 © 2014 SAP AG or an SAP affiliate company.
All rights reserved.
The name of the game is winning. How do organizations build and maintain
championship teams? And more important, how do teams, leagues, and venue
owners and operators grow revenue? By gaining a competitive advantage through
real-time, data-driven operations.
Gaining a Competitive Edge
The business of sports and entertainment is
at an inflection point. New technologies are
driving significant changes to the business.
Yet they also present new opportunities to
those organizations willing to take advantage.
The proliferation of mobile devices and new
digital technologies are fundamentally changing
sports. For example, sponsors and media can
shape the fan experience like never before.
And fans’ and players’ voices are louder,
thanks to social media.
There’s more data on players than ever before.
It’s growing year over year and showing no
signs of slowing down, fueled by the advent of
new sensor and video collection technologies.
Successful sports enterprises are embracing
this new digital age. Find out how leading
sports and entertainment companies use
innovative technology solutions to:
Build and maintain a winning team at the
lowest possible cost and in compliance with
Financial Fair Play rules instituted by the
Union of European Football Association
Maximize gate, media rights, sponsorship,
and merchandise revenue
Identify individuals within the global fan base
and monetize their passion with better
engagement, convenience, and recognition
Join the family – become a best-run sports and
entertainment business.
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Maximizing Performance
Market Situation
SAP Innovations
Business Priorities
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Best-run sports and entertainment businesses embrace new technologies to
accomplish the following.
Engage the fan
The global fan base is massive, and only a small percentage of fans actually attend the game.
Monetize them at their moment of passion – identify them, engage them, and make it convenient
for them to interact with the brand. And once they are engaged, recognize and reward their loyalty.
Maximize player and team performance
Turn data into action. Quickly convert mountains of scattered player data into information and
insight that can increase player availability, reliability, readiness, and performance. Gain a
competitive edge by identifying and developing talent to generate the most wins at the lowest
possible cost.
Grow revenue
Player costs grow annually. Revenue must grow faster to afford the best talent. Maximize media
and rights fees, ticketing, sponsorships, premium seats, concessions, and merchandise revenue
streams. Tap into the passionate global fan base – not just those attending games.
Maximizing Performance and Revenue
In today’s digital world, best-run sports and entertainment businesses gain
a competitive advantage by adopting and innovating with new technology.
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Maximizing Performance
Market Situation
SAP Innovations
Business Priorities
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Best-run sports and entertainment organizations consistently put a competitive
team on the field and maximize all revenue streams by focusing on these priorities:
Best-Run Sports and Entertainment Priorities
Understanding the value drivers for each priority is key to executing as a best-run
sports and entertainment company.
Fan Engagement
Team Performance
Revenue Growth
Human Resources
Finance
Procurement
Technology and Platform
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Maximizing Performance
Market Situation
SAP Innovations
Business Priorities
5 / 29 © 2014 SAP AG or an SAP affiliate company.
All rights reserved.
SAP Innovations
Whether it’s 1 billion Facebook users, the rise of smartphones, or the widespread
use of tablet computers, technology adoption will continue to be driven by fans and
players. SAP technology helps teams, leagues, and venue owners and operators
take their brands literally into the hands of the fan and player.
Sports and entertainment firms create vast amounts of qualitative and quantitative data that is
highly variable and sourced internally and externally. Breakthrough database and technology
solutions, such as the SAP HANA platform, provide instant access to this data at any level of
granularity for any business process. Decision makers can then run predictive models quickly –
enabling real-time action for the fan or player.
Flexible, scalable, and cost-effective analytics solutions enable evaluation of data scattered across
various internal and external sources. Intuitive dashboards let decision makers find insights within
mountains of data and visually present them in an easy-to-digest fashion. Better yet, they can
perform ad hoc analysis on their own without the need for IT expertise.
Fans, players, coaches, scouts, and employees are now mobile, connected, and always on.
Reach, engage, and satisfy them with mobile solutions.
Cloud solutions support lean IT staffs and budgets. They offer low-cost, low-risk deployments
within existing IT landscapes while providing flexibility and scalability as needs change over time.
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Maximizing Performance
Market Situation
SAP Innovations
Business Priorities
6 / 29 © 2014 SAP AG or an SAP affiliate company.
All rights reserved.
SAP solutions address requirements for maximizing performance and
revenue in sports and entertainment.
Sports and Entertainment Value Map
Fan Engagement
SAP Solutions
Team Performance
Human Resources
Revenue Growth
Finance
Technology and Platform
Procurement
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Fan Engagement
Fan Insight and Identity
Fan Interaction
Revenue Growth
Marketing
Customer Relationship Management
Team Performance
Team Management
Scouting
Fan Convenience Ticketing Player Development and Performance
Membership and Rewards Merchandise and Licensing
Broadcast and Media
Human
Resources Human Resources
and Payroll
Talent
Management
Finance Financial Planning
and Analysis
Accounting and
Financial Close Travel Management
Procurement Procure to Pay Strategic Sourcing and
Supplier Management
Technology
and Platform Real-Time
Enterprise
Real-Time
Analytics
Enterprise
Mobility
Enterprise
Information
Management
Cloud Solutions Big Data Application
Integration
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There is a lot of competition for a fan’s wallet. How do
sports and entertainment firms win their fair share? By
knowing each fan’s identity and providing personalized
engagement, convenience, and recognition. As a result,
the entire fan base is engaged – not just those at the
game.
Fan Engagement
Connected fans are redefining sports and
entertainment by transforming interactions
through mobile, social, digital, and second-
screen technology.
Fans are engaging with each other – before,
during, and after the event. This gives a unique
opportunity to capture fan identity, which
enables brands to get closer to fans and
monetize their passion. When fan engagement,
convenience, and recognition increase, spend-
ing per fan is higher across the global fan base.
Deepening engagement entices fans to share
opinions in person and online, providing
valuable intelligence. Tap into and mine that
intelligence to provide what fans want. Drive
targeted marketing. Learn what they like and
dislike, and encourage them to return again for
memorable experiences.
Expectations have never been higher for sports
and entertainment enterprises to deliver an
engaging, unified experience through online
channels, mobile technology, social networks,
and second-screen technology. And this
applies not only to the fans attending events
but to the entire global fan base.
“By 2016, use of mobile apps
will surpass that of Internet
domain names, making
mobile apps the dominant
means of engaging with
brands.”
Source: Gartner Inc.
Priorities
Fan Engagement
SAP Solutions
SAP Solutions
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
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Benefits
Capture fan identity and preferences
Increase fan loyalty
Grow the fan base
Improve brand control
Enable targeted marketing
Fan Engagement
Grow the global fan base and deepen loyalty – in good times and bad.
Capture fan identify within the global base to provide a personalized experience.
Fan Insight
and Identity
Gain deeper insight into the social sentiment of the brand. Identify fans. Capture and
understand their preferences and purchasing behaviors. Segment the fan base for
targeted marketing.
Fan Interaction
Execute targeted marketing to monetize every fan’s moments of passion. Empower
marketing, sales, and customer service to respond to fan conversations quickly and
appropriately on social media channels.
Fan Convenience Improve the in-event experience. Make it easier for fans to do business with you
across any channel or device.
Membership and
Rewards
Recognize and reward fans for their loyalty, while making them want to come back
for more. Enable member management. Manage points and reward redemption.
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Priorities
Fan Engagement
SAP Solutions
SAP Solutions
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It’s not easy to build and maintain a winning team when
player costs rise each year. Even though leagues are
imposing rules – such as Financial Fair Play – to attempt
to level the playing field, successful teams turn player
performance and financial data into action to gain a
competitive advantage.
Team Performance
Coaches, scouts, players, trainers, and medical
staff are buried under a mountain of data.
Teams must use everything at their disposal to
drive performance and optimize spending on
talent. This includes using the latest technol-
ogies to help ensure they can identify, acquire,
develop, and maintain the best personnel.
Coaches get the intelligence they need to
create winning strategies. Teams access tools
to rapidly evaluate in-game situations and
execute on those strategies no matter what
situations arise.
And just as important, decision makers have
solutions that can help increase player
availability, reliability, readiness, and
performance.
Winning championships today requires a
commitment to work not just harder but smarter
and faster across all team operations.
Priorities
Team Performance
SAP Solutions
SAP Solutions
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
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Benefits
Get a unified view of players
Improve player and team performance
Meet fair-play requirements
Turn raw data into valuable insight
Simplify data through visualization
Drive in-event action from Big Data
Team Performance
Gain insight to outprepare and outexecute the competition.
Win more games at a lower cost.
Team
Management
Gain a single, unified view of each player and the overall team by consolidating
game, training, medical, injury, and contractual data scattered across the
organization. Meet financial reporting requirements.
Scouting
Use intuitive tools to collect and review scouting input. Turn raw data into usable
information. Compare players and assessments. Collaborate on evaluation and
ratings.
Player
Development and
Performance
Turn raw data into effective action by quickly converting mountains of
scattered player data into insight – increasing player availability, reliability,
readiness, and performance.
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Priorities
Team Performance
SAP Solutions
SAP Solutions
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Player salaries and operational costs are increasing every
year. Maximizing gate, media rights, sponsorship, and
merchandise revenue is critical to help offset these rising
costs. By monetizing the global fan base at their moment
of passion, sports and entertainment organizations can
speed revenue growth.
Revenue Growth
Sports are more than the game. They are big
business, and the ability to grow revenue has
become vital.
A team’s financial health tends to run parallel
with the results on the field. The economy can
also influence revenue by impacting a fan’s
discretionary spend on sporting events and
merchandise. As a result, clubs can experience
large revenue differences when comparing
themselves with their peers.
Best-run teams are able to maintain and grow
revenue, even in down years. They build their
brands globally. Plus, they position themselves
to monetize their global fan base across all
revenue streams – all year round.
For example, ticket sales and seat utilization
can be maximized throughout the season.
Merchandise and digital assets also offer
revenue potential year round. They provide
simple, low-cost revenue opportunities within
the global fan base.
Best-run teams have passionate fans. These
clubs make fan engagement convenient, and
they translate fan passion into revenue by
making it easy for fans to buy what they want,
when they want, and how they want.
16% Of organizations have a
360-degree view of customers
to optimize interactions in
marketing
Source: SAP Performance
Benchmarking
Priorities
Revenue Growth
SAP Solutions
SAP Solutions
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
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Benefits
Drive new revenue streams
Control the brand across all channels
Grow revenue and maximize sales
Maximize ticketing revenue
Revenue Growth
Monetize the global fan base.
Understand fan needs to increase brand awareness, drive sales, and utilize
interaction channels that are consistent, personalized, and enjoyable.
Marketing Analyze and segment the fan base. Provide personalized, relevant offers consistently
across all channels. Measure marketing effectiveness for continuous improvement.
Customer
Relationship
Management
Improve the productivity of sales and customer service by enabling immediate access
and analysis of relevant customer data.
Ticketing Maximize ticket revenue for every season and event, including single, season, and
resale tickets.
Merchandise and
Licensing
Maximize the stream of merchandise revenue while increasing brand control across all
channels.
Broadcast and
Media
Create new revenue streams by monetizing digital media assets across all potential
channels.
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Priorities
Revenue Growth
SAP Solutions
SAP Solutions
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People and talent are key competitive advantages in
today’s global and fast-changing world of sports and
entertainment. A new generation of people and talent
requires a new work environment, and organizations that
embrace this will outinnovate the competition.
Human Resources
Consumer technologies are making people
more mobile, networked, and empowered.
Embracing this new style of work gives
companies the opportunity to become more
nimble, productive, and innovative.
Connected consumer-grade enterprise tools
empower people and talent to self-organize,
collaborate, and work toward their business
and career goals without ongoing supervision
or orchestration from the organization.
The nature of business is also shifting. Rising
player salaries, economic swings, and a rapidly
changing global fan base are forcing organiza-
tions to become flat, global, and fast-moving.
Having the right talent in the right place
becomes critical in making businesses agile
enough to grow.
Success in this new way of working requires a
strong talent strategy; technology innovations
that attract, empower, develop, and motivate
the best people and talent; and capabilities that
enable the business to become a true people-
driven enterprise.
38% Lower HR costs for HR
organizations with a high
degree of internal integration
Source: SAP Performance
Benchmarking
Priorities
Human Resources
SAP Solutions
SAP Solutions
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
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Benefits
Improve employee productivity
Reduce employee turnover
Support operations in global markets
Reduce HR cost per employee
Human Resources
Engage the people that drive the brand.
Market leaders find, develop, motivate, and retain the best people and talent.
24% Higher HR productivity and
more employees supported
per HR FTE with automated
reporting
Source: SAP Performance
Benchmarking
Human Resources
and Payroll
Automate processes to support the entire employee lifecycle – from hire to retire –
for a global workforce. Process and enable accurate, on-time payrolls.
Talent
Management
Increase productivity and accelerate results by identifying, developing, motivating,
and retaining talent.
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Priorities
Human Resources
SAP Solutions
SAP Solutions
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With player costs rising annually, winning requires
managing the top line, the bottom line, and everything in
between. Revenue, costs, profitability, and compliance –
every facet of a best-run sports and entertainment
enterprise requires input, transparency, and oversight
from finance.
Finance
Delivering greater value while consistently
reducing the cost of finance is a key objective
for finance executives as they work as strategic
partners to the business.
Complying with regulations and effectively
managing risk require timely financial reporting,
comprehensive external reporting, and careful
control.
Outperforming financial expectations and
creating sustainable value necessitate a
universal understanding of business strategies
and how they are measured. They also call for
efficient and effective planning and budgeting,
detailed reporting of costs and profitability, and
quick scenario analysis.
Delivering superior service at reduced cost
demands streamlined financial functions for
efficient transaction processing with minimal
error rates and self-service reporting for
business users.
44% Fewer finance FTEs in
transactional processes with
streamlined, automated, and
integrated core finance
processes
Source: SAP Performance
Benchmarking
Priorities
Finance
SAP Solutions
SAP Solutions
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
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Benefits
Compliance
Create sustainable value
Support operations in global markets
Outperform financial objectives
Reduce costs
Finance
Use best practices to help financial organizations excel.
Organizations that use 360-degree financial processes enable their staff to
collaborate more efficiently and use business insight more effectively.
26% Fewer days to close annual
books in an integrated G/L
system, so that no reconcili-
ations are necessary
Source: SAP Performance
Benchmarking
Financial Planning
and Analysis
Manage financial performance, budgeting, and planning to execute organizational
strategies and control costs.
Accounting and
Financial Close Deliver a fast, accurate, and compliant close with less cost and effort.
Travel
Management Manage travel expenses for team members and staff.
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Priorities
Finance
SAP Solutions
SAP Solutions
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While sports and entertainment businesses often focus on
revenue, procurement savings can increase profits about
five times more. The key to maximizing success in
procurement’s critical role is to deliver consistent quality,
savings, and compliance over time.
Procurement
The first step in identifying opportunities for
cost savings and revenue impact is to under-
stand the organization’s spending. Using
software to aggregate, cleanse, enrich, and
evaluate spending data can uncover issues
such as maverick spending, fragmented
spending across too many suppliers, purchase
price variances, and supply risks.
Pursue savings opportunities by efficiently
collaborating with business stakeholders,
discovering new sources of supply, and rapidly
conducting requests for information and
proposals. Execute low-risk contracts by using
a standardized process.
Another step is to implement solutions that help
cut costs, add value, and support procure-to-
pay processes including spend analysis,
sourcing, contract management, operational
procurement, supplier information manage-
ment, and invoicing.
Lastly, managing supplier performance and risk
– and collaborating closely with suppliers over
time – will boost a company’s top line, as
suppliers bring new ideas that support growth
initiatives.
17% Higher annual savings where
organizations monitor supplier
compliance with contract
terms and perform regular
reviews of contracts
Source: SAP Performance
Benchmarking
Priorities
Procurement
SAP Solutions
SAP Solutions
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
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All rights reserved.
Benefits
Increase average annual savings
Negotiate better terms
Reduce cost and risk
Automate procure-to-pay processes
Enable corporate compliance
Accelerate negotiation processes
Procurement
Engage the people that drive the brand.
Drive cost savings, procurement compliance, and process efficiency by integrating
sourcing and procurement to maximize cost savings across all areas of spend.
25% Lower PO error rate where
contract compliance is
directed, or even mandated,
by system controls
Source: SAP Performance
Benchmarking
Strategic Sourcing
and Supplier
Management
Quickly identify and assess new sources of supply, rapidly onboard approved
suppliers, and gain a 360-degree view of supplier information.
Procure to Pay Realize savings with compliant, user-friendly, self-service procurement.
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Priorities
Procurement
SAP Solutions
SAP Solutions
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Thriving sports and entertainment organizations are real-
time enterprises. To gain a competitive advantage, they
know how to leverage large volumes of data and unwire
the business to power compelling new fan experiences
and improve team performance.
Technology and Platform
In this new digital age, technology solutions can
make the difference between surviving and
thriving. As employees, fans, and partners
become savvier, their needs escalate. They
expect real-time insights and predictive
analysis from the latest mobile devices plus
seamless integration of these capabilities with
their favorite social platforms.
Data volumes are exploding. Valuable data is
scattered everywhere. Users need insights
buried in this data to be unlocked by a new
class of applications.
These applications must be supportable by a
lean IT staff yet keep up with changes like
never before – all while leveraging existing IT
investments.
Today’s challenges are more complex than
ever. The window to optimize opportunities is
shrinking. Sports and entertainment businesses
can gain a competitive advantage through the
innovative use of technology to become real-
time, data-driven enterprises.
Priorities
Technology and Platform
SAP Solutions
SAP Solutions
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
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All rights reserved.
Benefits
Connect and operate in real time
Adapt to digital age change more quickly
Turn data into an enterprise asset
Unwire to innovate engagement
Technology and Platform
Use technology to gain a competitive advantage.
Connect disparate data sources, empower new experiences, and unwire the business.
Big Data Connect and streamline applications and all Big Data business scenarios on a
single in-memory platform for maximum processing speed.
Real-Time Enterprise Provide a foundation for consolidating and processing data in real time and
integrating the enterprise.
Real-Time Analytics Increase the value of data by using dashboards, visualization, and real-time
predictive analytics and business intelligence for optimal decision making.
Enterprise Mobility Unwire employees, fans, and partners with proven and highly rated mobile
solutions.
Enterprise Information
Management
Zero in on the right information at every level of the enterprise. Manage
critical data with scalability, confidence, and unmatched performance.
Cloud Solutions Enable your organization to run enterprise-class applications to quickly adapt to
changing technologies in the marketplace with lean IT staffs and budgets.
Application Integration Develop applications and innovation rapidly in a mobile, always-on world of
business networks for secure, cloud-scale applications.
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Priorities
Technology and Platform
SAP Solutions
SAP Solutions
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In sports and entertainment, the competition isn’t just at
the game. Organizations compete with one another for
mindshare of fans, sponsors, and media. Proper use of
the latest technologies can make the difference it takes to
win both on the field and off.
SAP Innovations
Fans, sponsors, and partners expect instant
access to information and consistent
availability. They expect a unified experience
across all touch points. The digital age is
pushing the sports and entertainment industry
to adopt technology at a faster pace than ever
before, presenting the opportunity for a greater
competitive edge to those who keep up.
Proper fan engagement requires and generates
significant data. In addition, traditional player,
game, ticketing, and point-of-sale data sources
are exploding in both volume and richness.
Analytics must be easy to access, intuitive to
use, and available in real time, even if this
means from a mobile device. Advanced
technology is needed to combine these
massive data pools and generate instant
results.
Cloud technology can provide the flexibility to
scale and adapt quickly with a small IT staff
while complementing traditional business
systems.
For the last 40 years, SAP has been an innova-
tion leader. Now we offer a new generation of
technology that enables businesspeople to
better understand and serve the needs of their
customers and give employees the information
they need to run the business better.
36% Increase in operating margin
when organizations use IT
to enable strategic and
competitive advantages
Source: SAP Performance
Benchmarking
Applications
SAP Innovations
SAP HANA
Mobile
Analytics
Cloud
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
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Revenue Growth
Help monetize the global fan base at its moment of passion by providing personalized, relevant
offers and messages consistently across all channels. Improve productivity of sales and customer
service personnel by enabling immediate access and analysis of relevant customer data.
Finance
Manage financial performance, budgeting, and planning to execute organizational strategies and
control costs. Accelerate financial close cycles by accessing corporate and company data in a
single, real-time, consolidated environment – with deeper and faster insight down into the lowest
level of detail.
Procurement
Quickly identify and assess new sources of supply, rapidly onboard approved suppliers, and gain a
360-degree view of supplier information. Realize savings with compliant, user-friendly, self-service
procurement. Drive invoice automation and exception management.
SAP Business Suite software powered by SAP HANA
enables sports and entertainment firms to grow revenue
while running the business and venue operations at the
lowest possible cost.
SAP Business Suite powered by SAP HANA
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Applications
SAP Innovations
SAP HANA
Mobile
Analytics
Cloud
23 / 29 © 2014 SAP AG or an SAP affiliate company.
All rights reserved.
Fan Engagement
Act in real time to impact the fan experience and monetize their moments of passion. Based on the
identity of millions of global fans, organizations can target and personalize interactions with them –
driving more revenue through improved engagement, convenience, and recognition.
Team Performance
The volume, velocity, and variety of player data are exploding. Teams must quickly combine,
analyze, visualize, and predict against that mountain of data in time to drive action during the event
and before the next event. Those with the best insights and ability to drive immediate action win.
Revenue Growth
Critical ticketing, concession, and merchandising data is scattered across various systems, both
internal and external. Combining and analyzing this customer and sales data provide insight into
revenue opportunities and the proof to sponsors that their investments are worth it.
Most sports and entertainment firms have fragmented IT
landscapes and data sources, which can hamper efforts
for maximizing team performance and revenue. The SAP
HANA platform provides a foundation for consolidating
and processing data in real time and integrating the
enterprise.
SAP HANA
68% Greater ability to use Big Data
for organizations with a well-
defined, enterprise-wide,
high-performance analytics
strategy
Source: SAP Performance
Benchmarking
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Applications
SAP Innovations
SAP HANA
Mobile
Analytics
Cloud
24 / 29 © 2014 SAP AG or an SAP affiliate company.
All rights reserved.
Fan Engagement
The previously unattainable level of intimacy reachable through mobile access enables
organizations to target, promote, and engage in increasingly compelling ways. Mobile solutions
offer a direct channel to fans.
Provide fans with mobile applications, helping ensure that the organization has a place in the
pocket and remains top of mind among supporters. Companies can create new interactive
advertising opportunities that advertisers are willing to pay well for.
Team Performance
Deliver scouting, player performance, and other analytics-driven information to coaches, players,
scouts, trainers, and management anytime, anywhere, and on any device.
Revenue Growth and Business Operations
Give executives and users responsible for the business greater transparency and access into the
day-to-day business, as well as profit-and-loss data from events and programs.
Mobile fans demand content and interaction relevant to
their immediate context. Mobile access helps establish
more intimate relationships with fans. Better understand
and deliver what fans want. Connect, inform, and engage
with fans throughout their path to purchase anytime,
anywhere.
Mobile
7% Higher customer satisfaction
when profiles, transaction and
interaction histories, and
preferences are maintained
and available at the point of
interaction
Source: SAP Performance
Benchmarking
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Applications
SAP Innovations
SAP HANA
Mobile
Analytics
Cloud
25 / 29 © 2014 SAP AG or an SAP affiliate company.
All rights reserved.
Fan Engagement
Fan and sales data can originate in many different applications or in public sources on the Web.
Analytics solutions from SAP help generate an understanding of what’s relevant – enabling
innovation in new fan engagement models to drive more revenue per fan.
Team Performance
Scouting, player development, and team performance are the lifeblood of the sports business.
Analytics solutions from SAP help discover hidden insights quickly and simply. Respond to
opportunities and risks as they unfold to foresee and influence future outcomes. Meet league
reporting and compliance requirements.
Revenue Growth and Business Operations
Maximizing revenue while minimizing costs is critical to maintaining winning teams and increasing
team valuation. Analytics solutions provide up-to-the-minute visibility into key performance
indicators across every facet of business. They enable real-time monitoring, root cause analysis,
risk mitigation, predictive modeling, and revenue optimization.
Everyone wants answers faster than ever before. Data is
exploding in volume, velocity, and variety, scattered
across diverse silos. To create a competitive advantage,
analytics and data management systems must deliver
superior performance, reliability, and value anytime and
anywhere.
Analytics
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Applications
SAP Innovations
SAP HANA
Mobile
Analytics
Cloud
26 / 29 © 2014 SAP AG or an SAP affiliate company.
All rights reserved.
Fan Engagement
Deliver cloud-based applications to fans to better engage, provide convenience, and recognize
loyalty.
Team Performance
Provide scouting, player development, and coaching staffs, as well as players, with access to
secure proprietary data, models, scenarios, dashboards, and statistics through cloud applications.
Revenue Growth and Business Operations
Deploy cloud-based applications to meet all core business needs. Deliver transparency into the
business across end points, with secure access anytime and anywhere in the cloud. Maximize the
use of technology for a competitive advantage at the lowest possible cost.
Sports and entertainment companies have limited IT
resources, making it a challenge to keep up with rapid
changes in technology. Cloud solutions from SAP enable
organizations to run enterprise-class applications to
quickly adapt to changing technologies in the marketplace
with lean IT staffs and budgets.
Cloud
85% Of companies believe cloud
computing will have a major
impact on their organization
through efficiencies,
innovation, or competitive
differentiation
Source: SAP Performance
Benchmarking
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Applications
SAP Innovations
SAP HANA
Mobile
Analytics
Cloud
27 / 29 © 2014 SAP AG or an SAP affiliate company.
All rights reserved.
SAP solutions help sports and entertainment organizations gain a competitive edge
globally by delivering technological innovations. As a result, they can create new
compelling value for their fans, players, team operations, business operations, and
partners.
Delivering 40 Years of Value from Enterprise-Strength Solutions
The world’s leading firms across every major industry rely on SAP software to run their business.
SAP can introducing tried-and-tested best practices from industries – such as retail, consumer
products, media, and professional services – to infuse innovation and efficiency into the business
of sports and entertainment.
Leverage Key Breakthrough Innovations
Based on the industry’s most innovative technology foundation, SAP solutions include the SAP
HANA platform, mobile solutions, analytics, and cloud solutions to help maximize performance and
revenue. Our innovations are integrated into best-in-class solutions to help you run like never
before.
Broad Solution Portfolio From a Trusted Global Partner
Sports and entertainment businesses need to focus resources on the business – not IT. SAP has a
broad and deep portfolio, allowing you to support your business needs with a single, stable, global
vendor versus a series of small niche vendors who could be gone tomorrow.
Why SAP?
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
28 / 29 © 2014 SAP AG or an SAP affiliate company.
All rights reserved.
Benchmark Your Performance
Position your organization for dominance in this new economy with the business performance
benchmarking program from SAP – available free to SAP customers and select prospects.
The SAP benchmarking program has helped more than 3,000 organizations assess their
strengths, uncover areas for improvement, and identify best practices and IT strategies that
generate clear, tangible value – not someday, but today.
Go Live in Weeks
Here’s the fastest way to run your business better: our rapid-deployment solutions. In one
package, you get everything you need to be up and running quickly – including preconfigured
software and implementation services – in just weeks. With a defined scope and predictable
costs, there are no surprises.
Join Your Community of Practices
Every day, SAP Community Network (SCN) changes the way that thousands of SAP users work.
It lets members help one another solve problems, learn, and invent new ways to get things
done – faster. Find out how to connect with people, content, and resources.
Find Out More About How Your Organization Can
Become Best-Run
Visit valuemanagement.sap.com >>
Visit sap.com/solutions/rds >>
Visit scn.sap.com >>
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
Executive Overview
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Sports and Entertainment
Go for a test-drive.
Visit us online at www.sap.com/sports.
CMP 29494 (14/01)
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Executive
Summary
SAP Solutions SAP Innovations Why SAP? Contact Us
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
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