Southern Oregon Wine Instituteat

Umpqua Community College

Chris LakeDirector

Our Mission Statement

To create sustainable careers,partnerships, industry support,

and economic developmentwithin the Southern Oregon

wine business clusterthrough education and training

Our Goal

What is S.O.W.I.?• The Institute is a division of the college

• Academic home for the V&E Program• Winemaker for the college’s wine• Host for wine industry events• Collaborator with ETS Roseburg• Partner in VESTA (17 members across US)• Manager for Wine Business Incubator

• Housed within the Danny Lang Center

Why an Institute?

• The mission is broad and Southern Oregon is geographically spread out

• More than an academic department– Student Vineyards– Commercial-scale Winery– Collaboration with ETS Labs– Wine Business Incubator

How did this get started?

• Industry approached the college in 2005• Economic Study commissioned in 2007• Seed Funding secured• Director hired in 2008• First cohort of students admitted in Fall ’08• Drive came from industry and failing economy

An Economic Development Project

• Service Area = 23,742 sq. mi.• Larger than Nine States in US

An Economic Development Project

• Regional Economy had High Unemployment

• Seven Counties had Unemployment Rates Higher than State and National Avg.

Source: Oregon Employment Depart., July 2009

County Unemployment

Coos 14.1%

Curry 14.5%

Douglas 17.2%

Jackson 13.7%

Josephine 15.3%

Klamath 15.3%

Lane 13.2%

Oregon 12.2%

U.S. 9.5%

Economic Growth PotentialEconomic Impact for Southern Oregon:A Ten-year Growth Factor of 5,000 Jobs$115 Million in additional Labor Income.Parallels the Growth in Walla Walla

Awarded a Grant from US Department of Commerce for Development of Wine Incubator•$1,250,000 – for winery equipment

The Walla Walla Wine ClusterFactsheet for the Walla Walla Wine Industry Cluster 2010Total jobs in wine production and wine tourism in 2010 1,620 Jobs

Total jobs dependent on the wine cluster including multiplier effects4,833 Jobs

Total earnings in wine production and wine tourism in 2010$69 Million

Total earnings dependent on the wine cluster including multiplier effects $153

MillionTotal jobs (including multiplier effects) projected to be dependent on the wine cluster in 2020 6,850 JobsPercent of all jobs dependent on the wine cluster in 2010 13%

Projected percent of all jobs dependent on wine cluster in 2020 16%

Annual average growth in direct wine cluster employment, 2000 to 2010

20% Annual Growth

Overall growth in the regional economy, 2000 to 2010 9%

Overall growth in the regional economy, 2000 to 2010 absent the wine cluster

-3%

Institute DevelopmentCurriculum Developed & Degree

and Certificates Approved• Study of Curriculum from Other

Schools• Industry Input on Outcomes• Modeled on Distance Education

Institute DevelopmentBegin Planning for Teaching Winery• Based on Winery Type Found in

Regional Industry• Input Sought from Industry• Hire Design Firm w/Wine

Production History

Institute DevelopmentTeaching Winery Includes: Headquarters for SOWI Student Vineyard Commercial-scale Winery Internationally Recognized

Testing Laboratory Wine Incubator

Teaching Winery

Teaching Winery

Teaching Winery

Teaching Winery

Teaching WineryConstruction begun 9/10/10

Completed in December 2011

Local Capital Campaign raised $2.5 M

Recovery Zone Bonds issued - $4.25 M

The Instructional Mission

The Instructional Mission

• Service Model is Online/Hybrid Delivery• Lecture Material Delivered Online• Laboratory Conducted on and off Campus• Labs Held on Fridays/Saturdays• Cooperate with Local Vineyards/Wineries

The Instructional Mission

• Growth Comes From Meeting Student Needs

• Many Non-Traditional Students• Wine Incubator Will Produce New

Winemakers• Industry Advisory Board

Connection with OSU

• Source for teaching material for courses• For some students, transfer to OSU for B.S.• For some students, our degree adds value

after they complete B.S. degree• OSU personnel have taught some courses• OSU personnel have developed some courses

Connection with OSU

Connection with OSU

Where should we go next?

• Cooperative Teaching with Oregon State University Extension?

• Benchmarking – Comparative Tastings for Winemakers?

• Technical Symposia and Conferences?• Face-to-Face for Traditional Learners?• Cross Instruct with Culinary?• Outreach to High School Ag. – FFA?

Thank You