Sophisticated and productive tools for higher education:
Web 2.0
Tim Murphy - Director of IT Learning Centers & TechnologiesMetta Lash – Reference Librarian
Vani Murthy -Library Technical Services Manager Office of Information Technology
Montgomery College, MD
How can we benefit from the Web 2.0 revolution -
From simple tools that allow groups to communicate to combining databases that produce an entirely new product. Social networking, wikis, blogs, RSS feeds, videoblogs, and extensive use of multimedia are changing the way we process and use information.
Overview
Web 2.0 – what it is Why we should even care about this Why we should be using Web 2.0 How your institution can explore this
technology Our coveted list of popular & useful Web 2.0
tools
Higher Education Institutions
Facing same traditional challenges as today:
Knowledge Management
Communication/ Marketing
Academic, student services
Empowering employees/ enhancing productivity
So what is different?
Current students and future employees are changing:
Silent Generation 1925 - 1942 66 - 82
Baby Boomers 1943 - 1960 48 - 65
Thirteenth (Gen. X) 1961 - 1981 27 - 47
Millennial (Gen. Y) 1982 - ? 18 - 26
Generation Y – Millennials:
•Different Expectations about delivery of Services
•Skill set is different
•How they process information is different
Who are these Millennials?
75 million people (36% of total population). Almost as large but far more diverse than the Baby
Boom generation (31% identify themselves as minority)
Technology natives/ Never knew a time without computers
Their communication and technology use habits are independent of the device - willingness to browse and IM on the PC, on a smart phone, on their shoe if it is enabled.
They consider technology to be mobile. Time shifting their interactions with information and
communication. http://www.pewinternet.org/ppt/Teens%20and%20technology.pdf
“Continuous Partial Attention"
Millennial Generation:
Expect communication exchanges to be collaborative and participative
Expect the ability to customize their technology environment
Want and expect 24/7 services Do not want to JUST be consumers of information—want
to create and share information Want integration between tools—very little time to wasteStone, Linda. - http://continuouspartialattention.jot.com/WikiHome
Linda Stone
Potential Impact of Millennials on the Institution:
Provide information and services when and where they need it
Use the tools and medium of communication they prefer
Respect their need for time, collaborative work habits, and interactive ways of communicating
Use new and emerging technologies—often referred to as Web 2.0 tools.
Why Should We Care?
Millennials are our future customers In 6 years, they’re our workforceThey’re embracing Web 2.0 tools now
– In the millions
– How passionate are they about this?
“I just can’t be a college student without Facebook”
What other brands have this kind of loyalty?
Heroin? http://www.techcrunch.com/2007/11/13/i-just-cant-be-a-college-student-without-facebook/
Michael Arrington’s Response -
This is a permanent change
We cannot unscramble the egg
This is probably not a revolution but evolution
Tim O'reilly - http://www.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html#mememap
Web 2.0 is:
…and Hundreds of Thousands of others…
Web 1.0 vs Web 2.0
Web 1.0:
Top Down
Reading
Push
One way
Taxonomies
Owning
Web 2.0:
Bottom Up
Writing
PullTwo Way/Many Way/Multi Way
Tags
Sharing
Just to name a few
Web 1.0 vs Web 2.0
From Dion HInchcliffe’s Blog -
http://hinchcliffe.org/img/web1vsweb2.png
Web 2.0
The web as platform todeliver software services provide services independent of deviceprovide a rich dynamic, interactive
experienceSoftware that gets better the more
people use it
The Web is social and collaborative:
• Proliferation of online communities, chat rooms, and social networks sharing everything from thoughts to bookmarks to music to photos
• Collaborative writing—not just reading but writing rich content as well
Web 2.0
KNOWLEDGE MANAGEMENT
Web 2.0 approach
• Collect - wikis, blogs• Organize - tagging• Discover - search and
retrieve• Share – RSS feeds
COMMUNICATION / MARKETING
Web 2.0 approachImprove communication both horizontal and vertical
– Between team and project members– Communicating effectively with clients
Allow users to communicate with each other Improve customer service and
enhance customer relations Discovery of information no longer limited to
email and print
ACADEMIC STUDENT SERVICES
Web 2.0 approach
Instant, synchronous exchange of information
Digital Reference Virtual Advising Institutional or service presence in
Facebooks/MySpace
Empowering employees/ Enhancing productivity
Web 2.0 approach
Efficient use of available time
Do all Institutions need a Web 2.0 strategy?
Not a revolution--It is a gradual transformation with easy to use tools without much structure, which allow interaction, collaboration, sharing, and content creation
Your School on iTunes
iTunes U – Penn State
Knowledge Management – Institutional Tagging
Communication/Marketing
Customer Service - School Wide Blogging
Academic Student Services Blog
Podcasting
Academic Student Services – Virtual Advising
Empowering Employees
Top Ten List
Google gmail, reader, widgets, tool, docs, igoogle, etc.
Del.icio.us YouTube MySpace/Facebook RSS - Feedburner
Top Ten List Wiki – PBwiki Blogs – Blogger Bloglines Podcasting (front end)-iTunes Podcasting (back end)– Audacity IM – Meebo
Web 3.0?http://www.personalizemedia.com/
IT’s Place in Web 2.0
Are we passive or active in this change scenario?
Do we have a plan?Is this part of our future?
Questions?
Metta Lash Tim Murphy Vani MurthyComplete bibliography and list of interesting
projects at:http://metta.pbwiki.com/Educause08
Montgomery College– Office of Information Technology
– Maryland
Copyright © 2008
Copyright Montgomery College, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.
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