Download - Social TV: When television becomes interactive

Social TVWhen television becomes interactiveUpdated September 15th, 2011

Laurent Maisonnave(514) 519-5800 — [email protected] — seevibes.com

samedi 17 septembre 11

Who am I?

Laurent Maisonnave

Social TV: When television becomes interactive


http://www.youtube.com/watch?v=iS4Yq1CXrX8







Where my TV is



Where is my TV?



Disruption of the mediaAdvertising spending

Average growth forcaste

* U.S Market * ZenithOptimedia (Internet, television and radio) 2011 * Borrell Associates (social media) 2010

80%

2009 20142010 20122011

60%

40%

20%

0%

2013

0% Television-1% Radio

+73% Social Media

+8% Internet



Second Screen Era



1 Billion



Water cooler Effect



A Rendez-Vous



Uncurated vs Curated



Social TV Curator



Show Me Your Social



http://www.cbs.com/tweet_week/

http://www.cbs.com/tweet_week/

Tweet your show



http://livepage.apple.com/


Gamification



Social TV Apps



Connect your TV



Social TV Experience



http://itunes.apple.com/us/app/discovery-channel-hd/id422753285?mt=8

http://itunes.apple.com/us/app/discovery-channel-hd/id422753285?mt=8

Social TV Experience



Pre Social TV Ads



http://youtu.be/igb54W085z0



Social TV Ads



http://blog.seevibes.com/tv-advertising/kraft-mac-cheese-tweets-real-time-tv-ads/

http://blog.seevibes.com/tv-advertising/kraft-mac-cheese-tweets-real-time-tv-ads/

Real Time TV Ads



360° engagement

“We're observing and planning for consumers engaging with multiple screens concurrently so when they watch our content on TV, they are simultaneously going to our website and engaging on other devices”

Scott Kelly, Head of Digital Marketing, FordApril 2011



Challenges of Social TV



Optimization



Social Premium



Every Day Super Bowl





TV ratings for social media audience

Laurent Maisonnave(514) 519-5800 — [email protected] — seevibes.com

@zelaurent
