Anyscreen AgencyPC, Mobile & Smart TV
the state of social
4 4
in the US…Almost 50% of 18-34 users check Facebook right when they wake up57% of people talk more online, than they do in real life48% of young Americans finds out about news through Facebook and Twitter African-Americans and Latinos are more likely to use Twitter and YouTube than Caucasians.Visits to video sites is increasing most in rural areas US LinkedIn subscribers makes up 68% of users
Facebook LinkedIn YouTube Twitter0
20406080
100120140160 Social Media Activity
18-24 25-34 35-44 45-54 55-64 65+0%
5%
10%
15%
20%
25%
30%
Facebook YouTube Twitter
93% of 18+ internet users are on Facebook
And they spend more time on YouTube than anyone else
− 71% of the online population in Canada visits YouTube monthly versus 55% of Americans
Twitter is the fastest growing social network with a 19% increase in users in one year
− 60% of Canadians are on social networks, versus 62% in UK and 59% in US
in Canada…people spend more time online than in any other country
Facebook YouTube Twitter LinkedIn05
10152025303540
social media activity
in the UK…It’s also responsible for 50% of mobile internet traffic
YouTube now accounts for 1 in 5 visits to social networks
LinkedIn and Foursquare are rising in popularity
Facebook is now a bigger pastime than watching TV
Facebook YouTube Twitter LinkedIn05
10152025303540 Social Media Activity
18-24 25-34 35-44 45-54 55-64 65+0%
10%20%30%40%50%60%70%80%90%
100%
Facebook YouTube Twitter
• 59.1 million mobile phone users• 40.4 million internet users)• Smartphone penetration among mobile
phone users in Mexico was 14% at the end of 2011.
in Mexico…Smartphone and tablet penetration rates outpacing those of the US and Canada (among internet users)
And consumers are connecting with brands via social channels
of users on social networks are connected
to brands
50% of social network
users posted about brand
content
36% of followers read tweets
posted by the brands they
follow
84%
more likely to buy the brand after joining a brand
community
71%
and, when they are connected…they are more likely to buy.
Facebook fans outspend non-fans
by over
4x 10
a social media presence can push a brand to the top of Google search
over half of the top 200 global brands have a Facebook page that appears higher in search than brand.com
and, 45% of brands on Twitter appeared in the top 20 Google search results for the brand’s name
Social media also makes you more discoverable
28%
27%
32%
13%
7%
5%
22%
67%
marketers are taking notice…93% of marketers already use social media for business
most predict that in three years social media will be between 5% and 20% of total digital marketing spending
top areas of focus are:– social media policies– integration into marketing
plans– social strategy– issues monitoring and response
spending on social media as a percent of total digital marketing spend according to top companies* worldwide, 2011 vs. in 3 years<5%
5%-10%
10%-20%
20%+
2011
In 3 years
note: Numbers may not add up to 100% due to rounding; * primarily Fortune 500source: Booz & Company and Buddy Media, * Campaigns to Capabilities: Social Media & Marketing,” Oct 4, 2011
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“organizations that have optimized engagement have outperformed their competitors by26% in gross margin and85% in sales growth. their customers buy more, spend more, return more often, and stay longer.”
according to Gallup..
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Let’s look at some storytelling trends by platform (that extend beyond ‘social’)
PC Trend #1: Getting Visual
Infographics Photography
PC Trend #1: Getting Visual
Video
PC Trend #2: Interactive Data
PC Trend #3: Non-Linear Storytelling
MOBILE POWER TODAY
Mobile: Constant Connection
Mobile: Location Aware
Check In to Check Out
Mobile: Doesn’t Have to be Smart
THE TV STARTS CATCHING UP
Rise of the Smart TV
The Converged Experience
YOUR TURN
PC• Pinterest (Clipboard)• Tumblr• Wordpress• Ustream• Google+
Mobile• QR Codes• Augmented Reality• Viggle• FourSquare & GoWalla• Instagram• NFC• Google Goggles
Your Task
• What is it?• How does it work?• Are their other similar services? If so, what’s
the key difference for this one?• How organizations are using it to engage key
audiences?• How could the Anyscreen Agency use it (new
ideas)?
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