Communications Trends Report 2016
Transcript of Communications Trends Report 2016
![Page 1: Communications Trends Report 2016](https://reader035.fdocuments.net/reader035/viewer/2022081604/589c51c21a28ab227d8b6b2f/html5/thumbnails/1.jpg)
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Websites will become a channel rather than an end-point
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The traditional funnel model for purchases has been flipped
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iOS has enabled ad blocking – but the industry isn’t ready
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2016 will be the year we finally stop targeting ‘millennials’
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Marketers will rely less on content calendars, more on gut instinct
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Creating individual messages for every section of our audience
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Great marketing campaigns are about providing a service
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Consumers demand more experiences and less linear comms
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Values hold communities together, but they need to actioned
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As branding goes be cross-platform, so should messaging
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2016 is the year the industry gets it act together on online video
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New privacy laws coming to a legal team near you
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