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@oaklandmuseumcaSocial Media Strategy

Portland 2010

Western Museum Association

Annual Meeting

Adam Rozan - Oakland Museum of California

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@oaklandmuseumca Philosophy -

•Audience Development

•Engagement

•Education

•Marketing & Communication

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• Audience development & education of online audiences through social online engagement

• Utilizing OMCA strengths– Staff (Quotes, stories, insights, etc)– Collections– Exhibitions– Programs – Promotion/ Re-promotion

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Social media strategy | Social media marketing

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