Social Media Strategy

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    19-May-2015
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    Technology

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How to create a social media marketing strategy

Transcript of Social Media Strategy

  • 1. Social Media Strategy Presented by Bryan JacksonThursday, February 21, 13 1

2. VISION - The vision of Tech Haute is to helporganizations leverage technology to createglobal business opportunities.Thursday, February 21, 132 3. We have 90+ members on our platform Seminars well attended by businesses Formalized association that will bringtogether: Business Service Providers StudentsThursday, February 21, 13 3 4. Social Media Statistics There are more devices connected to the Internetthan there are people on Earth ...and Mars combined! 40% of people socialize more online than they do face to faceThursday, February 21, 134 5. Every Minute ... Tweets? .... 100,000 Google Search Queries? ... 2 Million YouTube Videos uploaded? ... 48 hours Facebook Content Shared ... 684,478 Instagram Photos ... 3,600Thursday, February 21, 135 6. Stats cont.Thursday, February 21, 13 6 7. Thursday, February 21, 13 7 8. Thursday, February 21, 13 8 9. Thursday, February 21, 13 9 10. Thursday, February 21, 13 10 11. Thursday, February 21, 13 11 12. Super! So now what?Thursday, February 21, 1312 13. Where do we start?Thursday, February 21, 1313 14. State your goalNo General Ideas!Be SpecicActionableThursday, February 21, 13 14 15. Create yourvalue proposition What is the problem and howare you the solution? 1 or 2 clear sentencesThursday, February 21, 13 15 16. Identify YourCustomers Where do they hangout online? What are they saying? Topics of interest How can you integrate your strategy withthose topics?Thursday, February 21, 13 16 17. Types of onlinecustomers Key Inuencers Engagers Multichannel consumers Standard consumersThursday, February 21, 13 17 18. Key InuencersThursday, February 21, 1318 19. EngagersThursday, February 21, 1319 20. Multichannel ConsumersThursday, February 21, 13 20 21. Standard ConsumerThursday, February 21, 13 21 22. Prole Your Audience Demographics Geography Attitudes Media Habits CultureThursday, February 21, 13 22 23. Craft Your Message Simple Critical Points Something New Need to take actionThursday, February 21, 13 23 24. Create and Secure Business Name / Username Twitter Pinterest LinkedIn FacebookThursday, February 21, 13 24 25. Start a Blog Learn about you and your company Wordpress Blogger TumblrThursday, February 21, 13 25 26. Listen & Connect Listen & Build relationships both online andfacet to face Twitter search Facebook search PinterestThursday, February 21, 13 26 27. Share Content Content is KING Your blog posts Photos Customer Testimonials Product / service updatesThursday, February 21, 13 27 28. Stick with it Respond to at least one social action daily. Dont give upThursday, February 21, 13 28 29. Low engagement is amatter of perception Even if only one percent of fans engagewith a brands message on Facebook, thatsstill a lot better than display ads around theweb. In fact, its ten times better. The studycites recent numbers from DoubleClicksuggesting that current banner ad click-through rates are around .1 percent.Thursday, February 21, 1329 30. Measure Facebook Insights LinkedIn Page Insights Twitter Counter PinReachThursday, February 21, 13 30 31. Change as Needed Analyze what works and what doesnt Go with the owThursday, February 21, 1331 32. Dont Do thisThursday, February 21, 13 32 33. Because you sound likeThursday, February 21, 13 33 34. Dont fear the difcult customerThursday, February 21, 1334 35. Questions?Thursday, February 21, 1335 36. Bryan JacksonEmail - [email protected] Facebook - www.facebook.com/bjackson5Twitter - @bryan_jackson LinkedIn - http://www.linkedin.com/in/bryanjacksonwww.techhaute.comhttp://www.facebook.com/techhauteThursday, February 21, 13 36