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SOCIAL CRISIS RESPONSE WEBINAR
WELCOME TO THE SOCIAL CRISIS RESPONSE WEBINAR
Nicole van ZantenDirector of Marketing and Communication | ICUC
Shawn AlainPresident
Viral In Nature
Chelsea HunersonCommunity Manager
Hubspot
Alex JonesSenior Account Manager
ICUC
#cr is iswebinar
AGENDA
• Types of Social Media Crises
• Why Planning is Important
• Building a Plan
• Crisis Management Team
• How they Neutralize the Situation
• Tips and Tricks
SOCIAL MEDIA CRISES
What are the types of social media crises that could occur?
SOCIAL MEDIA CRISIS #1
SOCIAL MEDIA CRISIS #2
STAGES OF A SOCIAL MEDIA CRISES
Why is planning so important to crisis response and how do you build a plan?
BUILDING A PLAN
Get in touch Research Create FAQs Practice
Who are the people you need on a crises management team, what are their roles, and how do you build/execute around that team?
CRISIS MANAGEMENT TEAM
CRISIS MANAGEMENT TEAM
CRISIS MANAGEMENT TEAM
How does HubSpot do it?
CRISIS MANAGEMENT DREAM TEAM
How can a social crisis team neutralize a situation?
HOW DO THEY WORK?
THANK YOU!Give us your insight on our Twitter Quiz:
#CrisisWebinar