Social Media and Recruiter Use:

Bullhorn Reach White Paper Summary for Job Seekers

April 10, 2012Robert Lawrence IIIMark Biersdorf

2012 White Paper

• Bullhorn Reach – February 2012 report - http://goo.gl/IiWns

• Study contacted 35,000 BR recruiters• LinkedIn, Twitter, Facebook use by recruiters• Usage, trends, connections

Methodology

• Survey numbers not included• Claims to be “objective”• Poorly written – (i.e., postings to connections

vs. general postings)

Total 2012 Numbers

• LinkedIn – 135m active members, ½ in US• Twitter – 140m active members worldwide• Facebook – 845m active members, 152m in

the US

Recruiter Connections

Responding recruiters have a median of:• LinkedIn – 616 connections• Twitter – 37 followers• Facebook – 245 friends

Social Recruiting

• 21% are connected to all three social networks

• 48% use LinkedIn exclusively• 19% use both Twitter and LinkedIn• 10% use Facebook in conjunction with

LinkedIn

LinkedIn

• Jobs posted on LinkedIn have 3x more views than Twitter, 6x more than Facebook

• Jobs posted on LinkedIn have 3x more applications than Twitter, 9x more than Facebook

• For recruiters, LinkedIn remains the most effective way to post a job

LinkedIn

• Bullhorn Reach - current trends suggest that each recruiter could potentially add 1,000 connections in 2012

• LinkedIn is still considered to be in the early stages of adoption by recruiters

Twitter• “Twitter presents an opportunity to break

through the clutter more efficiently and reach potentially high quality candidates using its search functionality.”

• 19% of recruiters are connected to LinkedIn and Twitter

• Twitter follower is 3x more likely to apply to a job posting than a LinkedIn connection

Twitter

• Bullhorn Reach predicts that recruiters could increase their network four-fold in 2012

• Jobs may be reposted more frequently through Twitter than LinkedIn or Facebook

• Despite smaller network size, a recruiter doesn’t need a lot of followers to be effective

Facebook

• Least effective way for a recruiter to post a job out of the three social networks

• Possible new strategy in 2012 – Friend referrals to recruiters (i.e., BranchOut). This would be driven by job seekers, not recruiters

• Corporate recruiters may be more active leveraging friends for employee referrals

Bullhorn Conclusions

• Recruiters connected to all three social networks• LinkedIn, Twitter are favorites• Twitter followers are most likely to apply for a job

than LinkedIn or Facebook• Twitter and Facebook “highly under-utilized”• Expect further expansion of use in 2012