1. SOCIAL CONTENT STRATEGY FOR HIGHER ED Ryan Maguire (@ryjmag)
Jill Feldman (@jill_feldman) Princeton University
2. #Princetagram
3. #PrincetonAbroad
4. #BreakoutPton
5. Engagement
6. Princeton_U Snapchat stories??
7. simple story brief idea timely message live event
8. sound bites video bites surprises
9. multimedia multi-dimensional
10. what fits literally what fits figuratively until
recentlywhat fits under a thumb
11. there are tools
12. YOU bring things.
13. V I D E O
14. audio
15. think about time.
16. just a few seconds feels like a long time
17. You can only post to the tail end of the story!
18. everything posts in real time viewable for 24 hours only
you can download screenshots
19. HOWD YOU DO? 3 metrics: # of views # of screenshots # the
score
20. Strategy Figure out how and why people use each platform Do
you have the resources to commit to a worthwhile user experience?
Be platform-specific Tweets and Facebook posts are not the same.
Users can tell. * Give followers a reason to follow you on each
platform, or commit to fewer Own the conversation How are people
talking about you online? Introduce a hashtag Engage Encourage
interaction. Dont be a billboard. Showcase user-generated content
(Authenticity is important!)
21. #NotATweet
22. #NotATweet
23. #NotATweet
24. Strategy Figure out how and why people use each platform Do
you have the resources to commit to a worthwhile user experience?
Be platform-specific Tweets and Facebook posts are not the same.
Users can tell. Give followers a reason to follow you on each
platform, or commit to fewer Own the conversation How are people
talking about you online? Introduce a hashtag Engage Encourage
interaction. Dont be a billboard. Showcase user-generated content
(Authenticity is important!)
25. Princeton University Department of Geosciences Department
of Spanish and Portuguese Department of Chemistry Department of
Politics Woodrow Wilson School Princeton Engineering James Madison
Program Davis International Center Davis International Center
Advisory Board Bendheim Center for Finance Pace Center for Civil
Engagement Center for Jewish Life Lewis Center for the Arts
Princeton Environmental Institute Princeton Institute for
International and Regional Studies Office of Sustainability Office
of Public Affairs Office of Community and Regional Affairs
Princeton Research Princeton Pause Office of International Programs
Career Services Mudd Library Princeton Library Campus Dining
Princeton University Art Museum PPPL Princeton Sports Camps Alumni
Association Princeton Alumni Weekly Orange Thought Bubble Arts at
Princeton
26. Office of Communications Social Media Steering Committee
Campus-wide SM Group
27. Social Media Resources Meetings Campus-wide Consultations
New social media website (socialmedia.princeton.edu) Guidelines
Accounts Best Practices blog Submit content Meet the team