Smss boston2015 matt_bailey
26
BUILDING A SOCIAL STRATEGY TO CONNECT WITH YOUR CAMPUS COMMUNITY Matthew Bailey Perkins School for the Blind [email protected] /in/matthewjhbailey @mattjhbailey
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Transcript of Smss boston2015 matt_bailey
BUILDING A SOCIAL STRATEGY TO CONNECT
WITH YOUR CAMPUS COMMUNITY
Matthew Bailey Perkins School for the Blind [email protected]
/in/matthewjhbailey @mattjhbailey
Got something to share?
BUILD A SOCIAL CAMPUS COMMUNITY
Assess Create Plan
ASSESS
AUDIT ASSETS
Channels Audience Content Staffing Budget
SOCIAL CREDENTIALS REPOSITORY
AKA…
• Cloud-based
• Backup
• Shared account email
HIT-BY-A-BUS CONTINGENCY
CREATE
BUILD A SOCIAL MEDIA HUB
Team of social stakeholders Forum & content sharing » External directory to connect »
TRAINING
Build a manual Teach protocols Create training modules
WHO-WHO-WHO
Who is your audience? Who are your content equals? Who can you lean on?
THE MOST IMPORTANT SOCIAL MEDIA ASSET…
Your institution's website
CONTENT IS KEY
Cross linking between .edu and social is great for: Branding Engagement SEO
Control your story Thought-leadership
PLAN
EDITORIAL CALENDAR
Detail channel, time and relevant content (URL, tentative wording, etc.)
Shareable Smartsheet Google Drive Sifter App
CONTENT FOR EVERY AUDIENCE
News stories Upcoming Events Historical facts and pics Media mentions Cool campus photos Industry-related news
GET HELP
Stakeholders can post too Create an internal form for ideas
and submissions Nurture/educate your team
TIP TIME
Answer questions Stay up-to-date with the latest
trends Join Groups or create new ones
(Facebook, LinkedIn, Pinterest Boards) to create organic buzz
TIP TIME
Post on the weekends Monitor what people are saying
about you Cross promote your channels
TWITTER TIPS
Create a Twitter list of related content »
Retweet other peoples posts, tag handles and use hashtags
Be in control of your big events » create/promote your hashtag live tweet/gram create a repository for people to
share images
FACEBOOK TIPS
Pages to Watch section Get more engagement:
ask questions encourage sharing of
experiences Re-share popular evergreen posts
every 3 months
Got something to share?
Assess: Where have you been/need to go Create: build an infrastructure for opportunity Plan: be ahead of the pack
