SMOOTH AS SILK INC.
Rachel DeMarco
ADVANCED HAIR REMOVAL & SKIN TREATMENTS
Introduction
• Interviewed Kathy Weishaar
Smooth as Silk inc. • Permanent hair removal company• Family friend• Interviewer: Rachel DeMarco• Nichols College• MGMT 100
Entrepreneurs company
• Sole Proprietorship• Tax benefit• Service Provided• Been in business since 2001
Background of Business
• Had a treatment of her own and loved results
• Wanted to be her own boss• Was certified in pulse light
technology• More profitable in the
beginning before increased competition
Success• Gaining financial independence• Works from home• Satisfied customers• Well trained in pulse light technology
Challenges
• Searching for new clients
• Competitive Pricing
• Risk of injury to clients
Competition
• Sleek med Spas and Sky Laser Skin Center are two main competitors
• Stays competitive by offering coupons and running specials
• More personal than larger competitors
Marketing/ Staffing
• Business is advertised on Facebook, LinkedIn, and through flyers at local retailers
• No staff limits overhead
The Future
• Continue to service North Shore of Boston
• Increase client base and grow business
Unique Question 1
• How many clients do you see on a weekly basis?
• What kind of maintenance is required for the company?
Unique Question 2
• What body areas do you provide hair removal on?
Female Areas (prices per treatment) Upper lip $100 Breasts $100 Chin $150 Areola $100 Chin and Neck $200 Bikini Line (partial) $250 Sides of Face $75 Bikini Line (full) $350 Neck (front) $175 Thigh (full upper) $350 Nape of Neck $100 Lower Legs & Knees $350 Upper Arms $200 Whole Leg $600 Under Arms $175 Toes & Feet $75 Forearms $200 Abdomen (full) $200 Hands $50 Abdomen (partial) $150 Lower Back $200
Male Areas (prices per treatment) Beard $300 Nape of Neck $175 Back $450 Shoulders $275 Chest $250 Arms (full) $350 Chest & Abdomen $400 Upper Arms (full) $200 Ears $75 Forearms $200 Lower Back (buttocks) $200
PRICES
Summary
• Be competitive
• Enjoy your work
• Treat clients with respect
• Running your own business is difficult but rewarding
Top Related