WE USE SERVICE DESIGN TO BUILD SERVICE DESIGN TOOLS
SINCE 2008
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
IN PRACTICE, WE SAW DEMAND FOR TOOLS THAT JUST DID NOT EXIST.
"Wow, this works. We need more research.
More research, pweez. More resea
rch!"
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
Mobile Ethnography
USER-STRUCTURED DESIGN RESARCH
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
Free smartphone app for participantsBackend visualization as journey map
Backend visualization as journey mapFree smartphone app for participants
WHY WASTE TIME WITH HAND-CRAFTING THROW-AWAY DELIVERABLES?
"Sheesh, these customer journey maps. Awesome.
You know, we should base every project on
these …"
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
VISUALIZE CUSTOMER EXPERIENCE
VISUALIZE CUSTOMER EXPERIENCE
faster visualizations and quicker iterations
avoiding static journey maps
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
SERVICE DESIGN SPRINTSRESEARCH
IMPLEMENTATION / DEPLOYMENT
IDENTIFICATION OF CRITICAL
EXPERIENCES
IDEATION & IDEA SELECTION
PROTOTYPING & DEVELOPMENT
Gosh. They closed the loop.Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
Qualitative the really helpful feedback is.
Relying on this power you must.
Photo Credit: Shutterstock / CTR Photos
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
BASE YOUR CUSTOMER JOURNEY
ON F***ING RESEARCH!
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
HOW TO JOURNEY MAP
CURRENT-STATE (AS-IS)
FUTURE-STATE (TO-BE)
ASSUMPTION-BASED
RESEARCHED-BASED
HIGH-LEVEL PERSPECTIVE
DETAILED SCOPEService Design and Startups
This Lean Agile Design Thingything @MrStickdorn
HOW TO JOURNEY MAP
MAIN ACTOR:
KIND OF VISUALIZATION:
CUSTOMER, USER, EMPLOYEE
STORYBOARD, GRAPHS, …
PRODUCT-FOCUSED
EXPERIENCED-FOCUSED
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
SERVICE DESIGN SPRINTSRESEARCH
IMPLEMENTATION / DEPLOYMENT
IDENTIFICATION OF CRITICAL
EXPERIENCES
IDEATION & IDEA SELECTION
PROTOTYPING & DEVELOPMENT
Well, is there a loop?
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
FOR EARLY ADOPTERSsmaply is in closed alpha phase right now.
Take the chance to add your thoughts and wishes to the software.
CONDITIONS
ALPHA AND BETA ACCOUNTS
CHANGING AND CANCELLING PLANS
Projects change, requirements change.
NO MINIMUM CONTRACT DURATION. YOU CAN QUIT EVERY MONTH.
You pay per month and you can change or quit plans within a month. smaply grows with you and your tasks, but you can downgrade or even quit with a click as well. Adjust smaply every month – just as you need it.
Read more in our FAQ
SUPPORT US
TEAM
LEGAL TERMS
FEATURES
PRICING
FAQ
PRINT-OUT TEMPLATES
QUALIFIED AGENCIES
SMAPLY ON TWITTER MARC ON TWITTER KLAUS ON TWITTER JAKOB ON TWITTER LAURA ON TWITTER
That’s all folks.
smaply gmbh
Grabenweg 68 6020 Innsbruck, Austria
+43 699 11059128 [email protected]
UID: ATU67460829 GF: Klaus Schwarzenberger
Firmenbuchnummer: FN 384762 b Gerichtsstand: Innsbruck
CROWD FUNDING SMAPLY SOFTWARE
BEING SOCIAL
FREE SERVICES RESPONSIBLE/IMPRINT
10 EURO/MONTH excl. VAT 12 EURO/MONTH incl. VATGet started with our one-man-show package.
▶ Export: branded ▶ Support: community
1 USER1 STAKEHOLDER MAP 1 CUSTOMER JOURNEY
100 EURO/MONTH excl. VAT 120 EURO/MONTH incl. VATUse smaply in a team. Benefit from realtime collaboration.
▶ Export: co-branded ▶ Support: 48h email
3 USERS15 STAKEHOLDER MAPS 15 CUSTOMER JOURNEYS
250 EURO/MONTH excl. VAT 300 EURO/MONTH incl. VATInvite your client. Work with large teams. Get serious.
▶ Export: white-label ▶ Support: 48h email
10 USERS50 STAKEHOLDER MAPS 50 CUSTOMER JOURNEYS
CUSTOM PROPOSAL FOR CORPORATE CLIENTSGet in touch with us if you are looking for larger solutions.
We are happy to make you a tailor-made offer.
FREE FOR ONE YEAR FOR EDUCATIONAL PURPOSEFor education purposes we grant a year free S account.
▶ Export: branded ▶ Support: community
1 USER1 STAKEHOLDER MAP 1 CUSTOMER JOURNEY
FREE FOR 14 DAYS NO SUBSCRIPTIONGive smaply a try. It’s free. No risk, no subscription.
▶ No export ▶ Support: community
1 USER1 STAKEHOLDER MAP 1 CUSTOMER JOURNEY
30 EURO/MONTH excl. VAT 36 EURO/MONTH incl. VATWork with larger projects. Get organized.
▶ Export: branded ▶ Support: community
1 USER5 STAKEHOLDER MAPS 5 CUSTOMER JOURNEYS
TRIAL S
L XL
M
Register now … Register now …
Register now … Register now … Contact smaply … Register now …
Register now …
ENTERPRISE EDU
ALPHA ACCOUNT
Be among the first to know. You get full access to smaply and can try out everything. Be aware that some strange things can happen. Please take the chance and help us improve smaply according to your needs.
Your credit card will only be charged when alpha phase starts!
All alpha testers will keep their accounts during beta phase – while only paying once.
BETA ACCOUNT
After successful alpha phase we will start a final beta phase to make smaply perfect. Help us improve smaply for the real world and get to know about this new tool.
Your credit card will only be charged when beta phase starts!
30 EURO one-time excl. VAT 36 EURO one-time incl. VATGet very early access to smaply.
JUNE—AUGUST 2013–
ALPHA
BUY ALPHA ACCOUNTpay with credit card
50 EURO one-time excl. VAT 60 EURO one-time incl. VATBecome a beta tester for smaply.
SEPTEMBER—OCTOBER 2013–
BETA
BUY BETA ACCOUNTpay with credit card
PRE-BUY OPTIONS AVAILABLE FROM OCTOBER 2013
AVAILABLE FROM AUGUST 2013
VALID FROM OCTOBER 2013
OVERVIEW FEATURES PRICING AGENCIES TEMPLATES FAQ TEAM/CONTACT
MORE PRICING PLANS!so our users can choose!
This is also service design:
Prototyping business model
and pricing
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn
This is also service design:
Technical infrastructure
Service Design and Startups
This Lean Agile Design Thingything @MrStickdorn