Service Design and Start-ups / More than Metrics

WE USE SERVICE DESIGN TO BUILD SERVICE DESIGN TOOLS

SINCE 2008

Service Design and Startups

This Lean Agile Design Thingything @MrStickdorn

IN PRACTICE, WE SAW DEMAND FOR TOOLS THAT JUST DID NOT EXIST.

"Wow, this works. We need more research.

More research, pweez. More resea

rch!"



Mobile Ethnography

USER-STRUCTURED DESIGN RESARCH



Free smartphone app for participantsBackend visualization as journey map

Backend visualization as journey mapFree smartphone app for participants

WHY WASTE TIME WITH HAND-CRAFTING THROW-AWAY DELIVERABLES?

"Sheesh, these customer journey maps. Awesome.

You know, we should base every project on

these …"



VISUALIZE CUSTOMER EXPERIENCE

faster visualizations and quicker iterations

avoiding static journey maps



SERVICE DESIGN SPRINTSRESEARCH

IMPLEMENTATION / DEPLOYMENT

IDENTIFICATION OF CRITICAL

EXPERIENCES

IDEATION & IDEA SELECTION

PROTOTYPING & DEVELOPMENT

Gosh. They closed the loop.Service Design and Startups


Qualitative the really helpful feedback is.

Relying on this power you must.

Photo Credit: Shutterstock / CTR Photos



BASE YOUR CUSTOMER JOURNEY

ON F***ING RESEARCH!



HOW TO JOURNEY MAP

CURRENT-STATE (AS-IS)

FUTURE-STATE (TO-BE)

ASSUMPTION-BASED

RESEARCHED-BASED

HIGH-LEVEL PERSPECTIVE

DETAILED SCOPEService Design and Startups


HOW TO JOURNEY MAP

MAIN ACTOR:

KIND OF VISUALIZATION:

CUSTOMER, USER, EMPLOYEE

STORYBOARD, GRAPHS, …

PRODUCT-FOCUSED

EXPERIENCED-FOCUSED



SERVICE DESIGN SPRINTSRESEARCH

IMPLEMENTATION / DEPLOYMENT

IDENTIFICATION OF CRITICAL

EXPERIENCES

IDEATION & IDEA SELECTION

PROTOTYPING & DEVELOPMENT

Well, is there a loop?



FOR EARLY ADOPTERSsmaply is in closed alpha phase right now.

Take the chance to add your thoughts and wishes to the software.

CONDITIONS

ALPHA AND BETA ACCOUNTS

CHANGING AND CANCELLING PLANS

Projects change, requirements change.

NO MINIMUM CONTRACT DURATION. YOU CAN QUIT EVERY MONTH.

You pay per month and you can change or quit plans within a month. smaply grows with you and your tasks, but you can downgrade or even quit with a click as well. Adjust smaply every month – just as you need it.

Read more in our FAQ

SUPPORT US

TEAM

LEGAL TERMS

FEATURES

PRICING

FAQ

PRINT-OUT TEMPLATES

QUALIFIED AGENCIES

SMAPLY ON TWITTER MARC ON TWITTER KLAUS ON TWITTER JAKOB ON TWITTER LAURA ON TWITTER

That’s all folks.

smaply gmbh

Grabenweg 68 6020 Innsbruck, Austria

+43 699 11059128 [email protected]

UID: ATU67460829 GF: Klaus Schwarzenberger

Firmenbuchnummer: FN 384762 b Gerichtsstand: Innsbruck

CROWD FUNDING SMAPLY SOFTWARE

BEING SOCIAL

FREE SERVICES RESPONSIBLE/IMPRINT

10 EURO/MONTH excl. VAT 12 EURO/MONTH incl. VATGet started with our one-man-show package.

▶ Export: branded ▶ Support: community

1 USER1 STAKEHOLDER MAP 1 CUSTOMER JOURNEY

100 EURO/MONTH excl. VAT 120 EURO/MONTH incl. VATUse smaply in a team. Benefit from realtime collaboration.

▶ Export: co-branded ▶ Support: 48h email

3 USERS15 STAKEHOLDER MAPS 15 CUSTOMER JOURNEYS

250 EURO/MONTH excl. VAT 300 EURO/MONTH incl. VATInvite your client. Work with large teams. Get serious.

▶ Export: white-label ▶ Support: 48h email

10 USERS50 STAKEHOLDER MAPS 50 CUSTOMER JOURNEYS

CUSTOM PROPOSAL FOR CORPORATE CLIENTSGet in touch with us if you are looking for larger solutions.

We are happy to make you a tailor-made offer.

FREE FOR ONE YEAR FOR EDUCATIONAL PURPOSEFor education purposes we grant a year free S account.



FREE FOR 14 DAYS NO SUBSCRIPTIONGive smaply a try. It’s free. No risk, no subscription.

▶ No export ▶ Support: community


30 EURO/MONTH excl. VAT 36 EURO/MONTH incl. VATWork with larger projects. Get organized.


1 USER5 STAKEHOLDER MAPS 5 CUSTOMER JOURNEYS

TRIAL S

L XL

M

Register now … Register now …

Register now … Register now … Contact smaply … Register now …

Register now …

ENTERPRISE EDU

ALPHA ACCOUNT

Be among the first to know. You get full access to smaply and can try out everything. Be aware that some strange things can happen. Please take the chance and help us improve smaply according to your needs.

Your credit card will only be charged when alpha phase starts!

All alpha testers will keep their accounts during beta phase – while only paying once.

BETA ACCOUNT

After successful alpha phase we will start a final beta phase to make smaply perfect. Help us improve smaply for the real world and get to know about this new tool.

Your credit card will only be charged when beta phase starts!

30 EURO one-time excl. VAT 36 EURO one-time incl. VATGet very early access to smaply.

JUNE—AUGUST 2013–

ALPHA

BUY ALPHA ACCOUNTpay with credit card

50 EURO one-time excl. VAT 60 EURO one-time incl. VATBecome a beta tester for smaply.

SEPTEMBER—OCTOBER 2013–

BETA

BUY BETA ACCOUNTpay with credit card

PRE-BUY OPTIONS AVAILABLE FROM OCTOBER 2013

AVAILABLE FROM AUGUST 2013

VALID FROM OCTOBER 2013

OVERVIEW FEATURES PRICING AGENCIES TEMPLATES FAQ TEAM/CONTACT

MORE PRICING PLANS!so our users can choose!

This is also service design:

Prototyping business model

and pricing



This is also service design:

Technical infrastructure



Service Design and Start-ups / More than Metrics

Data & Analytics

Transcript of Service Design and Start-ups / More than Metrics