SEO Search Engine SEO Search Engine OptimizationOptimization

““How to Get Your Business How to Get Your Business Found on Google – DIY SEO”Found on Google – DIY SEO”

Manny SarmientoManny SarmientoNew Media, New Marketing, Inc.New Media, New Marketing, Inc.

www.NMx2.comwww.NMx2.com

Whole “New” SEO WorldWhole “New” SEO World

• “May Day” – Google Algorithms

• SEO Madness

• Promising You “#1 on Google”

• Today’s SEO World

Where SEO Results Really Where SEO Results Really Come From! Come From!

DCC Results“New Kids on the Block!”

How to Really Get Your How to Really Get Your Business Found on Business Found on

Google!Google!

Lets Explore!

It All Begins with Your It All Begins with Your Web Site!Web Site!

• Web Page Design History

HTML, Flash, HTML

 

• HTML, Flash, ASP, etc

HTML is Preferred

Check Your ListingsCheck Your Listings

• Add “&pws=0” to the URL of Your Keyword Searches

• Google, Bing, Yahoo

• Social Media SEO Results

• Check Regularly

How Designers DesignHow Designers Design

• HTML (Preferred)• WYSIWYG (FrontPage, Dreamweaver)• Content Management System (CMS) Joomla, Wordpress• Flash• Photoshop• Dynamic Web Design• Template Sites• Free Web Sites (Beware!)• Microsoft Office

You Can Design SitesYou Can Design Sites

• 1and1.comWebsite Builder“My Business Site”

• FrontPageEasy to Learn / DiscontinuedCan be Used EffectivelyReplaced by Expression Web

More SEO Control and Content Changes

Search Engine Results Search Engine Results Page (SERPS)Page (SERPS)

How Google Serves Your Pages• Relevancy to the User• Over 240+ Factors• Pageranks – Number of Backlinks

Backlinks are Ranked by Google

Backlinks for SEOBacklinks for SEO

Links:www.nmx2.comDoes not show all backlinksShows them at random

Google.com/webmastersWebmaster Console for Full View of Backlinks

Negotiate for Relevant Backlinks

Deep Linking

Do Not Pay for Backlinks!

Broken Links BacklinksBroken Links Backlinks

• “404” Errors• Server Error Problems

Broken LinksOther Issues Checked

• Tremendous Impact on SEO

Keywords and ContentKeywords and Content

Content is Definitely KingText Based, Relevant Content a MustSearchable Keywords IncludedKeywords – What are People

Searching for to Find You?Google Keyword Tools

https://adwords.google.com/select/KeywordToolExternalhttp://www.google.com/sktool/# (Discontinued)

Keywords and ContentKeywords and Content

Keyword Niche Research Tool

https://adwords.google.com/select/KeywordToolExternalhttp://www.google.com/sktool/# (Discontinued)

Google Loves a Great URLGoogle Loves a Great URL

• Primary URL• Long Tail URL• Blog URLs• Press Release URLs

Load Times for SEOLoad Times for SEO

• Google Love Fast Site Load Times• Visitors Hate Slow Load Times

• Increase Load Times• Search “decreasing page /

website load times” on Google

What Google Wants!What Google Wants!

• Content, Content, Content• Unique Visitors• Relevant Backlinks• Keyword Rich Title• Keyword Rich Description• Keyword Meta Tag?• <H1> <H2>• Keyword Image Files Names• Keyword Image Alt-Tags• Internal Links / External Links• Sitemap• A Relevant, Content & Keyword Rich Site

Submitting Your Sites Submitting Your Sites

• Submitting Your URLs• Submitting Your Sitemap

• sitemap.htm• xml sitemap

www.google.com/webmasters

DMOZDMOZ

• Directory.Mozilla.Org• www.dmoz.org• Open Directory Project (ODP)

Of World Wide Web Links• Maintained by Volunteers• Used by other Search Engines• List Your Site in the Correct Category• Volunteer

The SEO Keyword Rich The SEO Keyword Rich Game PlanGame Plan

• Optimize Your Web SiteChange URL if NecessaryLong-Tail URLOptimization Points (240+)

• Change Structure of Your Site• Create 100 SB/SN “DoFollow” Profiles• Create YouTube Channel

Upload Videos • Start a Blogger Blog

Claim and Ping that Blog

The SEO Keyword Rich The SEO Keyword Rich Game PlanGame Plan

• Learn Social Media Marketing Skills• Send a Social Media Press Release Weekly• Social Media “Shock and Awe”

Get Busy!• Create a Game Plan!• Schedule It!

Get Started Now with Social ,SEO and “Get Found on

Google”TODAY!TODAY!

New Media, New New Media, New Marketing, Inc.Marketing, Inc.

Thank You!

Manny SarmientoManny Sarmientohttp://www.nmx2.com