SEO Search Engine Optimization Internet Marketing
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SEO Search Engine SEO Search Engine Optimization Optimization “ “ How to Get Your Business How to Get Your Business Found on Google – DIY SEO” Found on Google – DIY SEO” Manny Sarmiento Manny Sarmiento New Media, New Marketing, Inc. New Media, New Marketing, Inc. www.NMx2.com www.NMx2.com
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DIY-SEO – Do It Yourself Web Site Optimization Strategies During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, , , content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics. Web site hosting defined – Servers, text files, prices, hosting options Examining What Google Really Wants Domain names and URL Examine your web site to determine if it’s optimized for search engines Keyword Research The things that must be on your web site for SEO resultso Meta Tags, Keywords, Description, Title, , , Content, Alt-Tags Text Content vs. Flash or Images Using Google Webmaster Tools Working with web designers and developers Options for self-designs and control of your web site The value and importance of valuable content and keywords The least HTML you must know Dos and don’ts of SEO optimization Web sites versus blogs The importance of quality backlinks Sitemaps and Privacy Policy Other Important Topics for Proper SEO
Transcript of SEO Search Engine Optimization Internet Marketing
SEO Search Engine SEO Search Engine OptimizationOptimization
““How to Get Your Business How to Get Your Business Found on Google – DIY SEO”Found on Google – DIY SEO”
Manny SarmientoManny SarmientoNew Media, New Marketing, Inc.New Media, New Marketing, Inc.
www.NMx2.comwww.NMx2.com
Whole “New” SEO WorldWhole “New” SEO World
• “May Day” – Google Algorithms
• SEO Madness
• Promising You “#1 on Google”
• Today’s SEO World
Where SEO Results Really Where SEO Results Really Come From! Come From!
DCC Results“New Kids on the Block!”
How to Really Get Your How to Really Get Your Business Found on Business Found on
Google!Google!
Lets Explore!
It All Begins with Your It All Begins with Your Web Site!Web Site!
• Web Page Design History
HTML, Flash, HTML
• HTML, Flash, ASP, etc
HTML is Preferred
Check Your ListingsCheck Your Listings
• Add “&pws=0” to the URL of Your Keyword Searches
• Google, Bing, Yahoo
• Social Media SEO Results
• Check Regularly
How Designers DesignHow Designers Design
• HTML (Preferred)• WYSIWYG (FrontPage, Dreamweaver)• Content Management System (CMS) Joomla, Wordpress• Flash• Photoshop• Dynamic Web Design• Template Sites• Free Web Sites (Beware!)• Microsoft Office
You Can Design SitesYou Can Design Sites
• 1and1.comWebsite Builder“My Business Site”
• FrontPageEasy to Learn / DiscontinuedCan be Used EffectivelyReplaced by Expression Web
More SEO Control and Content Changes
Search Engine Results Search Engine Results Page (SERPS)Page (SERPS)
How Google Serves Your Pages• Relevancy to the User• Over 240+ Factors• Pageranks – Number of Backlinks
Backlinks are Ranked by Google
Backlinks for SEOBacklinks for SEO
Links:www.nmx2.comDoes not show all backlinksShows them at random
Google.com/webmastersWebmaster Console for Full View of Backlinks
Negotiate for Relevant Backlinks
Deep Linking
Do Not Pay for Backlinks!
Broken Links BacklinksBroken Links Backlinks
• “404” Errors• Server Error Problems
Broken LinksOther Issues Checked
• Tremendous Impact on SEO
Keywords and ContentKeywords and Content
Content is Definitely KingText Based, Relevant Content a MustSearchable Keywords IncludedKeywords – What are People
Searching for to Find You?Google Keyword Tools
https://adwords.google.com/select/KeywordToolExternalhttp://www.google.com/sktool/# (Discontinued)
Keywords and ContentKeywords and Content
Keyword Niche Research Tool
https://adwords.google.com/select/KeywordToolExternalhttp://www.google.com/sktool/# (Discontinued)
Google Loves a Great URLGoogle Loves a Great URL
• Primary URL• Long Tail URL• Blog URLs• Press Release URLs
Load Times for SEOLoad Times for SEO
• Google Love Fast Site Load Times• Visitors Hate Slow Load Times
• Increase Load Times• Search “decreasing page /
website load times” on Google
What Google Wants!What Google Wants!
• Content, Content, Content• Unique Visitors• Relevant Backlinks• Keyword Rich Title• Keyword Rich Description• Keyword Meta Tag?• <H1> <H2>• Keyword Image Files Names• Keyword Image Alt-Tags• Internal Links / External Links• Sitemap• A Relevant, Content & Keyword Rich Site
Submitting Your Sites Submitting Your Sites
• Submitting Your URLs• Submitting Your Sitemap
• sitemap.htm• xml sitemap
www.google.com/webmasters
DMOZDMOZ
• Directory.Mozilla.Org• www.dmoz.org• Open Directory Project (ODP)
Of World Wide Web Links• Maintained by Volunteers• Used by other Search Engines• List Your Site in the Correct Category• Volunteer
The SEO Keyword Rich The SEO Keyword Rich Game PlanGame Plan
• Optimize Your Web SiteChange URL if NecessaryLong-Tail URLOptimization Points (240+)
• Change Structure of Your Site• Create 100 SB/SN “DoFollow” Profiles• Create YouTube Channel
Upload Videos • Start a Blogger Blog
Claim and Ping that Blog
The SEO Keyword Rich The SEO Keyword Rich Game PlanGame Plan
• Learn Social Media Marketing Skills• Send a Social Media Press Release Weekly• Social Media “Shock and Awe”
Get Busy!• Create a Game Plan!• Schedule It!
Get Started Now with Social ,SEO and “Get Found on
Google”TODAY!TODAY!
New Media, New New Media, New Marketing, Inc.Marketing, Inc.
Thank You!
Manny SarmientoManny Sarmientohttp://www.nmx2.com
