ABOUT ME…Graduated in 2010 - BASc Applied Science / Mathematics
Started my online marketing career in 2010
Specialised in Pay-Per-Click in 2013
Head of PPC at Blueclaw Media – Digital agency based in Leeds
Clicks to Website Great for people to visit a specific page of your website (new products/service/content)
Page Post EngagementPerfect to boost an existing piece of content
Website ConversionsIdeal to encourage users to sign up to a newsletter or simply making a purchase
L B/V
E
N
Newspaper Lead Generation
Ecommerce
N L
ELN
B/Vlogger
In Stream Video Ads‘’Skip after 5 seconds” – Great way to promote video content or advertise your blog/site/newspaper.
InDisplay Appears to the right of the feature video and above the video suggestions list.
InSearchRecommended videos within the search results on Youtube – Target by keywords like Adwords
Newspaper
Ecommerce
Lead Generation
B/Vlogger
N
E L
B/VE L
LE
N
N
Sponsored UpdatePerfect to show your content in front of the targeted audience
Display AdsGood for eye-catching messages and visual content – Works the same way as the Google DN
Sponsored InMailSend targeted messages directly to your target audience (Newsletter, Scoop...)
Newspaper
Ecommerce
Lead Generation
B/Vlogger
ELEL
LE
NN
Text Ads Drive new visitors to your website – Works the same way as the Google SN.
L N
Top Related