SEARCH MARKETING

BEYOND

ABOUT ME…Graduated in 2010 - BASc Applied Science / Mathematics

Started my online marketing career in 2010

Specialised in Pay-Per-Click in 2013

Head of PPC at Blueclaw Media – Digital agency based in Leeds

“DON’T KEEP ALL YOUR EGGS IN THE SAME BASKET…”

2 Hours…The UK Average Time Per Day on Social Media

ADS

Clicks to Website Great for people to visit a specific page of your website (new products/service/content)

Page Post EngagementPerfect to boost an existing piece of content

Website ConversionsIdeal to encourage users to sign up to a newsletter or simply making a purchase

L B/V

E

N

Newspaper Lead Generation

Ecommerce

N L

ELN

B/Vlogger

In Stream Video Ads‘’Skip after 5 seconds” – Great way to promote video content or advertise your blog/site/newspaper.

InDisplay Appears to the right of the feature video and above the video suggestions list.

InSearchRecommended videos within the search results on Youtube – Target by keywords like Adwords

Newspaper

Ecommerce

Lead Generation

B/Vlogger

N

E L

B/VE L

LE

N

N

ADS

Sponsored UpdatePerfect to show your content in front of the targeted audience

Display AdsGood for eye-catching messages and visual content – Works the same way as the Google DN

Sponsored InMailSend targeted messages directly to your target audience (Newsletter, Scoop...)

Newspaper

Ecommerce

Lead Generation

B/Vlogger

ELEL

LE

NN

Text Ads Drive new visitors to your website – Works the same way as the Google SN.

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THE BENEFITS OF SOCIAL ADS?

ALLOWS LASER TARGETING

HELPS TO BUILD BRAND AWARENSESS

INCREASES CONTENT EXPOSURE

Questions?

fabrice.michel@blueclaw.co.uk

@Fab_Blueclaw