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Derek LaneyDirector Product Marketing
@derektweets
Behind every is a customer.thing
tweet
app
device
product
post
website
chat
shopping cart
Internet of Customers has Changed Marketing
Fragmented 1:Many Untargeted Seamless 1:1 Experiences
A Customer Platform to Bring it Together
Email Apps Social Web SMS Product Television Store
Your Customer
Your Company
Common View of the Customer
Relevance is Revenue
The Internet of Customers
The Internet of Customers
The Internet of Customers
The Internet of Customers
The Internet of Customers
The 1:1 Customer Platform
Email Mobile Social Web Data & Analytics
MarketingAutomation
Platform
Email Mobile Social Web Data & Analytics
MarketingAutomation
Platform
HolidaySpecialists
• Move to a lifecycle model
• Small Business use data to drive relevance
• 33% increase in traffic100% growth in enquiries YOY7x Efficiency Improvement
Trusted leader in Email Marketing
Highly relevant, targeted, and beautiful-looking emails
Triggered and automated campaigns
Mission-critical operational emails
Mobile
Reach your customers wherever they are
SMS and in-app push notifications
Mobile-optimized emails
#1 in Social Listening #1 in Social Publishing #1 in Social Advertising
Social
Personalized, predictive, 1:1 web experiences
Product and content recommendation engine
Guided selling tools
Personalized, Predictive
Web
Relevance is Revenue
ExactTarget Marketing Cloud
Thanks!
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