Live well
for less.
slogan
Sainsbury’s was started by John James and Mary Ann sainsbury.
Chairman: David Tyler Chief Financial Officer: John Rogers
Chief Executive is Justin King.
Introduction
Sainsbury's Headquarters Holborn, London,
First store
small dairy store in their three-story Drury Lane home.
passion for order, cleanliness, and high-quality merchandise made the shop an inviting place
HistorySainsbury’s opened its first store on
London's Drury Lane in 1869 by John James sainsbury and Mary Ann sainsbury.
By 1882 Sainsbury’s started selling their own brand(private label).
First to recruit women to work in stores during the First world war.
First to open sell service store by 1950.First to introduce Bakery ,fresh Fish
counters and Petrol shops by 1970.First to introduce carry bags made from
recycle material by 1989.
HistoryFirst to introduce Fair trade in the major
supermarket in UK by 1994. It was the first retailer to convert all our
bananas to 100% Fairtrade by 2007. It was the first retailer to launch our own
brand 1% fat milk by 2008. It became the world's largest retailer of
Fairtrade products by 2010.
Company Operates with around
21 million customer transactions every week
150,000 Employees 2,000 suppliersSpread over all major
cities of UK .some of them are Belfast
Livingston, Salford.With all these Sainsbury's
has been making a positive impact on the economy, the environment and society.
Business structure J Sainsbury plc was founded in 1869 and today operates over 1,000 stores, including 440 convenience stores. It jointly owns Sainsbury’s Bank with Lloyds Banking Group and has two property joint ventures with Land Securities Group PLC and The British Land Company PLC.
Sainsbury’s stores
supermarket stores,
Extensions and convenience stores
Supermarket
Convenience stores
Sainsbury’s Hypermarket
Private labels
Sainsbury's online
Click and Collect service
http://www.sainsburys.co.uk/sol/index.jsp
Sainsbury's property
Freehold and long leasehold properties
Sainsbury’s Bank provides a range of quality products including Insurances, Credit Cards, Savings and Loans
o knack of convincing consumers oPrice-comparison schemes
oVouchers or coupons oOwn Private labels
Key success factors
Business strategy & objectives
Sainsbury’s five areas of focus are underpinned by its strong values and culture, as well as their commitment to operational excellence. They put the customer at the heart of everything they do, aiming to make the lives easier every day by offering great quality and service at fair prices.
Great food
Fresh food remains central to Sainsbury’s business and its success. It is a key battleground for UK supermarkets, with today’s savvy shoppers having high expectations about the quality, value and integrity of their food, particularly fresh produce.
Compelling general merchandise & clothing
Its general merchandise and clothing businesses continue to grow faster than its food business and continue to gain market share. As they develop store estate, they have expanded ability to offer non-food. Now they have 161 stores selling larger non-food offer, 22 more than last year.
Customers now have far more choice of how, when and where they buy. Sainsbury’s business is both influencing and benefiting from new and interrelated customer choices. At Sainsbury’s, this could mean a large supermarket shopping trip balanced by more frequent and local top-ups, with the option of ordering online, from a range of devices, either for collection or delivery.
Complementary channels & services
Developing new business Sainsbury exploring a range of new opportunities beyond its core business, looking to grow value based on the trust customers have in Sainsbury’s.
SWOT ANALYSIS
Strengths
Online growthLoyal customersStrong brand equityReputation managementFirst supermarket to introduce Fairtrade
Weakness
Treated as expensive brand than Tesco, Asda etc
Opportunities
AcquisitionsEmerging markets and expansion
abroadOnline
Threats
CompetitionEconomic slowdownLower cost competitors or imports
Limited exposure to international
markets
Thank you
Mr.Giridhar
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