Live well

for less.

slogan

Sainsbury’s was started by John James and Mary Ann sainsbury.

Chairman: David Tyler Chief Financial Officer: John Rogers

Chief Executive is Justin King.

Introduction

Sainsbury's Headquarters Holborn, London,

First store

small dairy store in their three-story Drury Lane home.

passion for order, cleanliness, and high-quality merchandise made the shop an inviting place

HistorySainsbury’s opened its first store on

London's Drury Lane in 1869 by John James sainsbury and Mary Ann sainsbury.

By 1882 Sainsbury’s started selling their own brand(private label).

First to recruit women to work in stores during the First world war.

First to open sell service store by 1950.First to introduce Bakery ,fresh Fish

counters and Petrol shops by 1970.First to introduce carry bags made from

recycle material by 1989.

HistoryFirst to introduce Fair trade in the major

supermarket in UK by 1994. It was the first retailer to convert all our

bananas to 100% Fairtrade by 2007. It was the first retailer to launch our own

brand 1% fat milk by 2008. It became the world's largest retailer of

Fairtrade products by 2010.

Company Operates with around

21 million customer transactions every week

150,000 Employees 2,000 suppliersSpread over all major

cities of UK .some of them are Belfast

 Livingston, Salford.With all these Sainsbury's

has been making a positive impact on the economy, the environment and society.

Business structure J Sainsbury plc was founded in 1869 and today operates over 1,000 stores, including 440 convenience stores. It jointly owns Sainsbury’s Bank with Lloyds Banking Group and has two property joint ventures with Land Securities Group PLC and The British Land Company PLC.

Sainsbury’s stores

supermarket stores,

Extensions and convenience stores

Supermarket

Convenience stores

Sainsbury’s Hypermarket

Private labels

Sainsbury's online

Click and Collect service

http://www.sainsburys.co.uk/sol/index.jsp

Sainsbury's property

Freehold and long leasehold properties

Sainsbury’s Bank provides a range of quality products including Insurances, Credit Cards, Savings and Loans

o knack of convincing consumers oPrice-comparison schemes 

oVouchers or coupons oOwn Private labels

Key success factors

Business strategy & objectives

Sainsbury’s five areas of focus are underpinned by its strong values and culture, as well as their commitment to operational excellence. They put the customer at the heart of everything they do, aiming to make the lives easier every day by offering great quality and service at fair prices.

Great food

Fresh food remains central to Sainsbury’s business and its success. It is a key battleground for UK supermarkets, with today’s savvy shoppers having high expectations about the quality, value and integrity of their food, particularly fresh produce.

Compelling general merchandise & clothing

Its general merchandise and clothing businesses continue to grow faster than its food business and continue to gain market share. As they develop store estate, they have expanded ability to offer non-food. Now they have 161 stores selling larger non-food offer, 22 more than last year.

Customers now have far more choice of how, when and where they buy. Sainsbury’s business is both influencing and benefiting from new and interrelated customer choices. At Sainsbury’s, this could mean a large supermarket shopping trip balanced by more frequent and local top-ups, with the option of ordering online, from a range of devices, either for collection or delivery.

Complementary channels & services

Developing new business Sainsbury exploring a range of new opportunities beyond its core business, looking to grow value based on the trust customers have in Sainsbury’s.

SWOT ANALYSIS

Strengths 

Online growthLoyal customersStrong brand equityReputation managementFirst supermarket to introduce Fairtrade

Weakness

Treated as expensive brand than Tesco, Asda etc

Opportunities 

AcquisitionsEmerging markets and expansion

abroadOnline

Threats 

CompetitionEconomic slowdownLower cost competitors or imports

 Limited exposure to international

markets

Thank you

Mr.Giridhar