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Rocking a WordPress Network Marko HeijnenWordCamp NYC 2012
Marko Heijnen
• WordPress and mobile "developer"
• Working with WordPress for six years
• WordPress contributor of 3.0, 3.3 and 3.4
• Founder of WP Rockstars
My first non-dev talk
So i do hope you will enjoy this talk
What is a network
• It's like WordPress.com
• One WordPress installation with multiple sites
• Control all sites from the network admin
• Easy to update itself, themes and plugins
Will default plugins work?
• First answer will be yes
• It still works like you expected
• But plugins are often not build for network
• The whole control will always be on site level
• So the long answer would be no in some cases
• In my case custom plugins make sense
What is my talk about?
Building cool sites for artists
One of the problems
• Artist don't have the money for a cool site
• Their current site isn't that fancy
• They want to be in full control over their data
• They just want more possibilities
• They are on MySpace
The solution
• Create a network installation like WordPress.com
• Build default themes for them they can use
• Build all the expected functionality that a artist need
• And share this with all the artists
• Little bit like MySpace 3.0
Our goals
• An easy to use tool to create awesome sites
• It's targeted for artists who want to share their experience with their fans
• Change their content in an easy way
• That the artists are more in touch with their fans
Artist goals
• Be more in touch with their fans
• More fans to their concerts
• Sell more songs through offline and online
• The ability to change their site without any help
The process started
Cleaning up WordPress and starting create awesome features
Cleaning up
• It's important to remove features that aren't needed
• We removed a lot of menu items to make the admin area clean
• We removed almost all the meta boxes on the dashboard
• Also removed a lot of default widgets
A just installed WordPress
How it looks after the clean up
Let's start building the features
Their music
• Several options to able for artist to share their music
• In begin YouTube orientated
• They can manage this from out WordPress
• Later on linking it with Spotify and iTunes
Tour schedule
• Artist can create a new tour schedule
• Add dates/places to it
• It doesn't have to be a tour, a single performance is also possible
Social
• Their will be a Twitter and Facebook connection
• Ability to send Links when the artist published a post
• See some basic statistics in how they use the social media
• Show the tweets/messages on their site
Slideshow
• Show new happenings in a cool way
• Ability to have multiple slideshows
• Can be in content, widget or default position
• Manipulate a certain image to be grayscale
In-site support
• Giving great support is very important
• Working with desk.com to make it happen
• They can create and respond to tickets
• See in the toolbar if they got new feedback
• When they do use mail they will also see the feedback there
The main site
What about that, WordPress.com also has one
The main site
• The goal is to make users explorer the content we have
• Browse to all the artist in several ways
• Not just boring lists but meaningful content
The main site
• Show their tour schedule in one big overview
• Show some highlighted stories that the artists wrote
• Of course also an explanation about what it is
Ow yeah, two more last things
We do live in 2012 you know
The mobile app
• There will be an app for iPhone and Android
• Artist will be able to be faster in touch with their fans
• Share music and be able to give them a discount
• Also a plan to have an overhaul app with basic information of the artists
E-commerce functionality
• This will be one of the coolest features
• No more the need of a separate platform
• They will be in full control over their products
• Still be able to process them to another company if needed
Coolest thing is that this will be a new plugin
and we call it SalesPress
What about other e-commerce platforms
• First of all, we think we can build something really awesome
• Trying to build something for the community without wanting to make a profit
• And we do think no other plugin will fit ArtistPress the way we want
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