Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 1
Innovative Marketing Mastery:
Improving Your Find‐ability, Unique‐ability and
Profitability for Retail Stores!
Ford Saekswww.PrimeConcepts.com
Retail Success SummitGrand Rapids, MI 06-30-14
Integrated Marketing Agency
Find-ability
Unique-ability
Profitability
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 2
CaptureIdeas
Action Steps
Biggest Challenge?
Self‐Talk
Your Role
B.S.
Conditioning
Success Mindset
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 3
Increase Your
Creativity Experiment
CuriositySense of Wonder
Questioning
Capture Ideas
Brainstorming • Break away from habitual thinking
• Collect ideas
• Vary your routine
• Network with different people
• Find solitude
• Create an idea‐friendly environment
Cross-train
your brain
Retail
Marketing Success
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 4
Message“why”
Market“who”
Method“how”
Marketing Success Formula
If You Can’t Explain it Simply, You Don’t Understand it Well Enough
‐‐ Albert Einstein
1. Headline
2. Sub-headline
3. Emotional Hook
4. Benefits
5. Features
6. Social Proof
7. Credibility
8. Call to ActionCopywriting
Marketing Methods
Promotional Materials
Brochures
Sales Letters
Fusion Marketing
Display Advertisements
Direct Mail
Referral Strategies
Signage & Billboards
TV & Radio Advertising
Publicity
Live Events
Clinics
Testimonials
Your Website
Blogging
Email Campaigns
Social Media Marketing
YouTube Videos
Local Directory Sites
Yelp
Angie’s List
Traditional Methods Digital Methods
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 5
iRig Michttp://www.ikmultimedia.com
Video MarketingMarketing Plan & Marketing Calendar.
Your Website = Social Proof
Website Performance?
Imagine You’re
the Prospect88% of consumers who search for a type of local business on a mobile device either will call or go to that business within 24 hours. That’s real business!Pew Research 2013
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 6
Responsive Website DesignMobile >> Tablet >> Desktop
Create Borrow Buy
3 Ways to Get Traffic
Prime Concepts Group Inc.www.PrimeConcepts.com 316-942-1111
Market Domination Package for Retailers
PART 1 ‐ Business Accelerator SessionsI’ll work with you to help increase local traffic and grow your business.
• (1) 60‐minute and (1) 30 minute session via GotoMeeting. Screen recorded
• In‐depth Website & local marketing critique to increase usability and lead capture
• Business growth strategies, lead generation & conversion tactics
Market Domination Package for Retailers
PART 2 ‐ Google+ & Google Places MakeoverIncrease Your Local Google Search Rankings for Your Business• We’ll Organize and optimize your Google+ and Google Places Profiles
• Help You Get Top Rankings, Encourage customer reviews, maximize Mobile marketing, and drive more customers into your business.
Part 3 ‐ Custom Graphics Package:You’ll get custom designed and branded Social Media profile graphics to capture attention and customers
• Facebook Business Page Header graphics• Google+ header graphics• YouTube Channel branded header graphics• Twitter Profile account background graphics
Market Domination Package for Retailers
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 7
BONUS Video Training LibraryVideo 1 ‐ Local Traffic Generation: 7 Easy Ways to Drive Local Traffic
Video 2 ‐ Google+ for Your Retail Business: Drive Word‐of‐Mouth Traffic, Get Higher Rankings, and More Reviews on Google
Video 3 ‐ Video Marketing Secrets: Get Found, Inform and Influence Your Prospects to Take Action
Market Domination Package for Retailers
You Get Everything:
Business Accelerator Sessions with Ford SaeksGoogle+ and Google Places MakeoverCustom Graphics PackageBonus Video Training Library
Regularly $7,900
Event Special $4,700
Market Domination Special Outsourcing Advantages
PrimeConcepts.com 316-942-1111
Next Session: 1:30-2:30
Your Digital Footprint Needs New Shoes!Increase Customer Loyalty,
Local Traffic & Skyrocket Your Business Growth!
Your Digital Footprint Needs New Shoes! How to Develop Customer Loyalty & Skyrocket Business Growth
Ford SaeksRetail Success Summit
Grand Rapids, MI June 30, 2014
Integrated Marketing Agency
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 8
93% of all buying decisions start with an online search
People Trust Social Media More Than Advertising
Digital Footprint
Digital Footprint
• Website – Local Information
• Social Media Profiles
• Local Company Listings on
Google, Bing and Yahoo
• Review Website Listings
• News & Media
Mystery
Shop
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 9
Mystery Shop Your Retail BusinessCheck Search‐engines | Social Media Websites | Review‐type Websites | Benchmarks | Action List
Social Influence 101•If you don’t influence your Retail Business online reputation, someone else will.
•Fill the first page of Google with positive profiles and links so that you leave a great first impression
•Optimize Your Profiles, Get Listings, and Setup Monitoring and Improve Customer Engagement
Influence your Retail Business online reputation orsomeone else will.
Fill the first page of Google with Reviews
Optimize Your Profiles and Setup Monitoring to Improve Customer Engagement
Facts:
• 80% of Americans say they consult product reviews or consumer ratings before making a PURCHASE.
• 72% are influenced NOT to purchase when there are NEGATIVE comments.
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 10
Customer Loyalty Programs
• Rewards
Programs
• Special Offers
• Email Notices
Coupons
• Contests
• Elite Sales
• Discounts
“Keyword-rich” Semantic Content
Keywords Drive Traffic…
Fish Where the Fish Are…
Who is your Target Market?
What are They Saying and Doing Online ?
Understanding Your Customers
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 11
Net Promoter Score?
Ford Saeks, PrimeConcepts.com
The majority of us think the correct way, and the only way, is our way…
How do your prospects wish to communicate?
LISTEN
Monitoring | Prevent Reputation ProblemsIdentify Opportunities | Be Accessible
Create it…• Semantic SEO
• Blogging
• Your Website
• Social Media
• Content Marketing
• Video Marketing
• Publicity & PR
• Email MarketingOrganic Search | Local Search | Social Media
Driving Traffic and Building
Your Online Reputation
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 12
Your Website = Social Proof
88% of consumers who search for a type of local business on a mobile device will call or go to that business within 24 hours.
Business Listings – Claim and Enhance
Local Search Results
Engagement
Focus on Quality… Not Quantity
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 13
Digital Footprint Marketing Capturing More Leads Lead MagnetsCreating Special Reports / Articles / Posts
• Ways• Keys• Secrets• Myths
• Ideas• Steps• Strategies• Lessons
Pick a number between 1 and 50 and create your compelling headline for a special “value-added” report
Lead
Magnet
Format?
Social Media Graphics
Building Influence
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 14
Video Marketing
• Fastest form of communication
• Visual medium that draws attention
• Engages more senses
• Enhances trust & connection
• Results in the search engines
• SEO advantages
• Social proof
iRig Michttp://www.ikmultimedia.com
Works with iPhones / Smartphones to capture clear audio for VIDEOS
Custom YouTube Header Graphic
Get the Slides at www.PrimeConcepts.com/NSA14
SERPS
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 15
Search “Pet Stores Kalamazoo” Search “Pet Stores Kalamazoo”
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 16
Encourage Reviews1. Email Your Customers2. Focused Page for Social Media3. Send out Postcards +QR codes4. Use short domains5. Business Cards6. Call Your Customers and Ask
7. Record and Transcribe
8. Encourage Video testimonials9. SMS List Broadcasting10. Send a Review Survey11. Onsite Reviews – POP, Video12. Strategic Partner Reviews
Ask for Reviews• Verbally ask for reviews & likes
• Print on receipts
• Provide flyers
• Ask for email addresses as well to build list
• “Don't forget to review our service at” www.....
• Create graphics that link to Yelp, Google Places, etc.
• Get creative to get more reviews ‐ it will get you more traffic, higher credibility & trust
Enhance Profiles with content, photos and videos
Connect with Ford Saeks
www.linkedin.com/in/Primeconcepts
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 17
biz.yelp.com
Outsourcing Advantages
PrimeConcepts.com 316-942-1111
Borrow it…Identify who else reaches your target prospects?
Influencers?
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 18
Buy it…•Advertising• Pay‐per‐Click (PPC)
• Google Adwords• Facebook• Linkedin• YouTube
• Sponsored Ads
“Search Box Branding™” leverages Google Auto Complete foryour Business making your business
the #1 choice to pick!
Search Box Branding
Google Suggest…Examples of local term that drives traffic to a specific company• Denver Pest Control• Personal Injury Attorneys Las Vegas• Toyota Camry Los Angeles
Everything online starts with a search
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 19
Search Box Branding
Whoever owns the search box results…wins the customer!
Market Domination Package for Retailers
PART 1 ‐ Business Accelerator SessionsI’ll work with you to help increase local traffic and grow your business.
• (1) 60‐minute and (1) 30 minute session via GotoMeeting. Screen recorded
• In‐depth Website & local marketing critique to increase usability and lead capture
• Business growth strategies, lead generation & conversion tactics
Market Domination Package for Retailers
PART 2 ‐ Google+ & Google Places MakeoverIncrease Your Local Google Search Rankings for Your Business• We’ll Organize and optimize your Google+ and Google Places Profiles
• Help You Get Top Rankings, Encourage customer reviews, maximize Mobile marketing, and drive more customers into your business.
Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 20
Part 3 ‐ Custom Graphics Package:You’ll get custom designed and branded Social Media profile graphics to capture attention and customers
• Facebook Business Page Header graphics• Google+ header graphics• YouTube Channel branded header graphics• Twitter Profile account background graphics
Market Domination Package for Retailers
BONUS Video Training LibraryVideo 1 ‐ Local Traffic Generation: 7 Easy Ways to Drive Local Traffic
Video 2 ‐ Google+ for Your Retail Business: Drive Word‐of‐Mouth Traffic, Get Higher Rankings, and More Reviews on Google
Video 3 ‐ Video Marketing Secrets: Get Found, Inform and Influence Your Prospects to Take Action
Market Domination Package for Retailers
You Get Everything:
Business Accelerator Sessions with Ford SaeksGoogle+ and Google Places MakeoverCustom Graphics PackageBonus Video Training Library
Regularly $7,900
Event Special $4,700
Market Domination Special
Prime Concepts Group Inc.www.PrimeConcepts.com 316-942-1111
Market Domination Package for RetailersRetail Success Summit Special Order Form - Ford Saeks - June 30, 2014
Maximize the Power of Local, Mobile and Social Marketing to
Get More Customers, Referrals, and Sales!
Business Accelerator Sessions: (1) 60-minute consulting intensive and (1)
30-minute follow up session with Ford Saeks via GoToMeeting to discuss strategies related to getting more customers, increasing the average purchase, generating repeat sales and referrals. All sessions will be screen recorded for your reference.
Google+ & Google Places Makeover: Increase your Google Search Rankings for your local business. We’ll claim, organize and optimize your Google+ and Google Local listing to help you get top rankings, encourage customer reviews, maximize mobile marketing, and drive more customers into your location.
Custom Graphics Package: You’ll get custom designed and branded Social Media profi le graphics for your Facebook business page, Google+ header, YouTube Channel header, and Twitter account backgrounds.
BONUS Video Training Library: Easy to follow strategies to get more sales!
• Local Traffi c Generation: 7 Easy Ways to Drive Local Traffi c! - 60 Min. Video Training
• Google+ for Your Retail Business: Drive Word-of-Mouth Traffi c to Your Website, Get Higher Rankings, and more reviews on Google! - 90 Min. Video Training
• Video Marketing Secrets: Get Found, Educate, Inform, and Infl uence Your Prospects to Take Action while Increasing Sales with Easy to Produce Videos - 90 Min. Video Training
You Get:
Market Domination SpecialRegularly $7,900, today only: $4,700 OR Two monthly payments of $2,500
Full Name: Company:
Address: _ Suite:
City: __________ State/Prov: Zip code:
Phone: _________ Email: __________ Website: _____ __
Notes:
or Check Payable to: “Prime Concepts Group “ or “Invoice Me (Net Payable Upon Invoice)”
Credit Card #: Expires: /
Signature: 3 or 4 Digit Card Verifi cation CVS:
Provide Your Payment Information - PRINT CLEARLY
Provide Company Billing Information - PRINT CLEARLY
Prime Concepts Group, Inc. | 7570 W. 21st Street N., Suite 1038A | Wichita, KS 67205 USAwww.PrimeConcepts.com | PHONE: (316) 942-1111 | FAX: (316) 942-5313
Ford Saeks www.PrimeConcepts.com
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