Retail Success Summit - Prime Concepts Group, Inc....Retail Success Summit–Ford Saeks Grand...

Retail Success Summit – Ford SaeksGrand Rapids, MI June 30, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com Ford Saeks, PrimeConcepts.com 316‐942‐1111 1

Innovative Marketing Mastery:

Improving Your Find‐ability, Unique‐ability and

Profitability for Retail Stores!

Ford Saekswww.PrimeConcepts.com

Retail Success SummitGrand Rapids, MI 06-30-14

Integrated Marketing Agency

Find-ability

Unique-ability

Profitability



CaptureIdeas

Action Steps

Biggest Challenge?

Self‐Talk

Your Role

B.S.

Conditioning

Success Mindset



Increase Your

Creativity Experiment

CuriositySense of Wonder

Questioning

Capture Ideas

Brainstorming • Break away from habitual thinking

• Collect ideas

• Vary your routine

• Network with different people

• Find solitude

• Create an idea‐friendly environment

Cross-train

your brain

Retail

Marketing Success



Message“why”

Market“who”

Method“how”

Marketing Success Formula

If You Can’t Explain it Simply, You Don’t Understand it Well Enough

‐‐ Albert Einstein

1. Headline

2. Sub-headline

3. Emotional Hook

4. Benefits

5. Features

6. Social Proof

7. Credibility

8. Call to ActionCopywriting

Marketing Methods

Promotional Materials

Brochures

Sales Letters

Fusion Marketing

Display Advertisements

Direct Mail

Referral Strategies

Signage & Billboards

TV & Radio Advertising

Publicity

Live Events

Clinics

Testimonials

Your Website

Blogging

Email Campaigns

Social Media Marketing

Facebook

Instagram

Pinterest

LinkedIn

Twitter

YouTube Videos

Local Directory Sites

Yelp

Angie’s List

Traditional Methods Digital Methods



iRig Michttp://www.ikmultimedia.com

Video MarketingMarketing Plan & Marketing Calendar.

Your Website = Social Proof

Website Performance?

Imagine You’re

the Prospect88% of consumers who search for a type of local business on a mobile device either will call or go to that business within 24 hours. That’s real business!Pew Research 2013



Responsive Website DesignMobile >> Tablet >> Desktop

Create Borrow Buy

3 Ways to Get Traffic

Prime Concepts Group Inc.www.PrimeConcepts.com 316-942-1111

Market Domination Package for Retailers

PART 1 ‐ Business Accelerator SessionsI’ll work with you to help increase local traffic and grow your business.

• (1) 60‐minute and (1) 30 minute session via GotoMeeting. Screen recorded

• In‐depth Website & local marketing critique to increase usability and lead capture

• Business growth strategies, lead generation & conversion tactics


PART 2 ‐ Google+ & Google Places MakeoverIncrease Your Local Google Search Rankings for Your Business• We’ll Organize and optimize your Google+ and Google Places Profiles

• Help You Get Top Rankings, Encourage customer reviews, maximize Mobile marketing, and drive more customers into your business.

Part 3 ‐ Custom Graphics Package:You’ll get custom designed and branded Social Media profile graphics to capture attention and customers

• Facebook Business Page Header graphics• Google+ header graphics• YouTube Channel branded header graphics• Twitter Profile account background graphics




BONUS Video Training LibraryVideo 1 ‐ Local Traffic Generation: 7 Easy Ways to Drive Local Traffic

Video 2 ‐ Google+ for Your Retail Business: Drive Word‐of‐Mouth Traffic, Get Higher Rankings, and More Reviews on Google

Video 3 ‐ Video Marketing Secrets: Get Found, Inform and Influence Your Prospects to Take Action


You Get Everything:

Business Accelerator Sessions with Ford SaeksGoogle+ and Google Places MakeoverCustom Graphics PackageBonus Video Training Library

Regularly $7,900

Event Special $4,700

Market Domination Special Outsourcing Advantages

PrimeConcepts.com 316-942-1111

Next Session: 1:30-2:30

Your Digital Footprint Needs New Shoes!Increase Customer Loyalty,

Local Traffic & Skyrocket Your Business Growth!

Your Digital Footprint Needs New Shoes! How to Develop Customer Loyalty & Skyrocket Business Growth

Ford SaeksRetail Success Summit

Grand Rapids, MI June 30, 2014

Integrated Marketing Agency



93% of all buying decisions start with an online search

People Trust Social Media More Than Advertising

Digital Footprint

Digital Footprint

• Website – Local Information

• Social Media Profiles

• Local Company Listings on

Google, Bing and Yahoo

• Review Website Listings

• News & Media

Mystery

Shop



Mystery Shop Your Retail BusinessCheck Search‐engines | Social Media Websites | Review‐type Websites | Benchmarks | Action List

Social Influence 101•If you don’t influence your Retail Business online reputation, someone else will.

•Fill the first page of Google with positive profiles and links so that you leave a great first impression

•Optimize Your Profiles, Get Listings, and Setup Monitoring and Improve Customer Engagement

Influence your Retail Business online reputation orsomeone else will.

Fill the first page of Google with Reviews

Optimize Your Profiles and Setup Monitoring to Improve Customer Engagement

Facts:

• 80% of Americans say they consult product reviews or consumer ratings before making a PURCHASE.

• 72% are influenced NOT to purchase when there are NEGATIVE comments.



Customer Loyalty Programs

• Rewards

Programs

• Special Offers

• Email Notices

• Facebook

Coupons

• Contests

• Elite Sales

• Discounts

“Keyword-rich” Semantic Content

Keywords Drive Traffic…

Fish Where the Fish Are…

Who is your Target Market?

What are They Saying and Doing Online ?

Understanding Your Customers



Net Promoter Score?

Ford Saeks, PrimeConcepts.com

The majority of us think the correct way, and the only way, is our way…

How do your prospects wish to communicate?

LISTEN

Monitoring | Prevent Reputation ProblemsIdentify Opportunities | Be Accessible

Create it…• Semantic SEO

• Blogging

• Your Website

• Social Media

• Content Marketing

• Video Marketing

• Publicity & PR

• Email MarketingOrganic Search | Local Search | Social Media

Driving Traffic and Building

Your Online Reputation



Your Website = Social Proof

88% of consumers who search for a type of local business on a mobile device will call or go to that business within 24 hours.

Business Listings – Claim and Enhance

Local Search Results

Engagement

Focus on Quality… Not Quantity



Digital Footprint Marketing Capturing More Leads Lead MagnetsCreating Special Reports / Articles / Posts

• Ways• Keys• Secrets• Myths

• Ideas• Steps• Strategies• Lessons

Pick a number between 1 and 50 and create your compelling headline for a special “value-added” report

Lead

Magnet

Format?

Social Media Graphics

Building Influence



Video Marketing

• Fastest form of communication

• Visual medium that draws attention

• Engages more senses

• Enhances trust & connection

• Results in the search engines

• SEO advantages

• Social proof

iRig Michttp://www.ikmultimedia.com

Works with iPhones / Smartphones to capture clear audio for VIDEOS

Custom YouTube Header Graphic

Get the Slides at www.PrimeConcepts.com/NSA14

SERPS



Search “Pet Stores Kalamazoo” Search “Pet Stores Kalamazoo”



Encourage Reviews1. Email Your Customers2. Focused Page for Social Media3. Send out Postcards +QR codes4. Use short domains5. Business Cards6. Call Your Customers and Ask

7. Record and Transcribe

8. Encourage Video testimonials9. SMS List Broadcasting10. Send a Review Survey11. Onsite Reviews – POP, Video12. Strategic Partner Reviews

Ask for Reviews• Verbally ask for reviews & likes

• Print on receipts

• Provide flyers

• Ask for email addresses as well to build list

• “Don't forget to review our service at” www.....

• Create graphics that link to Yelp, Google Places, etc.

• Get creative to get more reviews ‐ it will get you more traffic, higher credibility & trust

Enhance Profiles with content, photos and videos

Connect with Ford Saeks

www.linkedin.com/in/Primeconcepts



biz.yelp.com

Outsourcing Advantages

PrimeConcepts.com 316-942-1111

Borrow it…Identify who else reaches your target prospects?

Influencers?



Buy it…•Advertising• Pay‐per‐Click (PPC)

• Google Adwords• Facebook• Linkedin• YouTube

• Sponsored Ads

“Search Box Branding™” leverages Google Auto Complete foryour Business making your business

the #1 choice to pick!

Search Box Branding

Google Suggest…Examples of local term that drives traffic to a specific company• Denver Pest Control• Personal Injury Attorneys Las Vegas• Toyota Camry Los Angeles

Everything online starts with a search



Search Box Branding

Whoever owns the search box results…wins the customer!


PART 1 ‐ Business Accelerator SessionsI’ll work with you to help increase local traffic and grow your business.

• (1) 60‐minute and (1) 30 minute session via GotoMeeting. Screen recorded

• In‐depth Website & local marketing critique to increase usability and lead capture

• Business growth strategies, lead generation & conversion tactics


PART 2 ‐ Google+ & Google Places MakeoverIncrease Your Local Google Search Rankings for Your Business• We’ll Organize and optimize your Google+ and Google Places Profiles

• Help You Get Top Rankings, Encourage customer reviews, maximize Mobile marketing, and drive more customers into your business.



Part 3 ‐ Custom Graphics Package:You’ll get custom designed and branded Social Media profile graphics to capture attention and customers

• Facebook Business Page Header graphics• Google+ header graphics• YouTube Channel branded header graphics• Twitter Profile account background graphics


BONUS Video Training LibraryVideo 1 ‐ Local Traffic Generation: 7 Easy Ways to Drive Local Traffic

Video 2 ‐ Google+ for Your Retail Business: Drive Word‐of‐Mouth Traffic, Get Higher Rankings, and More Reviews on Google

Video 3 ‐ Video Marketing Secrets: Get Found, Inform and Influence Your Prospects to Take Action


You Get Everything:

Business Accelerator Sessions with Ford SaeksGoogle+ and Google Places MakeoverCustom Graphics PackageBonus Video Training Library

Regularly $7,900

Event Special $4,700

Market Domination Special

Prime Concepts Group Inc.www.PrimeConcepts.com 316-942-1111

Market Domination Package for RetailersRetail Success Summit Special Order Form - Ford Saeks - June 30, 2014

Maximize the Power of Local, Mobile and Social Marketing to

Get More Customers, Referrals, and Sales!

Business Accelerator Sessions: (1) 60-minute consulting intensive and (1)

30-minute follow up session with Ford Saeks via GoToMeeting to discuss strategies related to getting more customers, increasing the average purchase, generating repeat sales and referrals. All sessions will be screen recorded for your reference.

Google+ & Google Places Makeover: Increase your Google Search Rankings for your local business. We’ll claim, organize and optimize your Google+ and Google Local listing to help you get top rankings, encourage customer reviews, maximize mobile marketing, and drive more customers into your location.

Custom Graphics Package: You’ll get custom designed and branded Social Media profi le graphics for your Facebook business page, Google+ header, YouTube Channel header, and Twitter account backgrounds.

BONUS Video Training Library: Easy to follow strategies to get more sales!

• Local Traffi c Generation: 7 Easy Ways to Drive Local Traffi c! - 60 Min. Video Training

• Google+ for Your Retail Business: Drive Word-of-Mouth Traffi c to Your Website, Get Higher Rankings, and more reviews on Google! - 90 Min. Video Training

• Video Marketing Secrets: Get Found, Educate, Inform, and Infl uence Your Prospects to Take Action while Increasing Sales with Easy to Produce Videos - 90 Min. Video Training

You Get:

Market Domination SpecialRegularly $7,900, today only: $4,700 OR Two monthly payments of $2,500

Full Name: Company:

Address: _ Suite:

City: __________ State/Prov: Zip code:

Phone: _________ Email: __________ Website: _____ __

Notes:

or Check Payable to: “Prime Concepts Group “ or “Invoice Me (Net Payable Upon Invoice)”

Credit Card #: Expires: /

Signature: 3 or 4 Digit Card Verifi cation CVS:

Provide Your Payment Information - PRINT CLEARLY

Provide Company Billing Information - PRINT CLEARLY

Prime Concepts Group, Inc. | 7570 W. 21st Street N., Suite 1038A | Wichita, KS 67205 USAwww.PrimeConcepts.com | PHONE: (316) 942-1111 | FAX: (316) 942-5313

Ford Saeks www.PrimeConcepts.com

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Retail Success Summit - Prime Concepts Group, Inc....Retail Success Summit–Ford Saeks Grand...

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