RESEARCH PROPOSAL
Study of Potential Market of Bharti Airtel Limited in Jabalpur
By,
Rupesh Justin Lakra
Roll No- 13
PGDM-TM (2011-2013)
IntroductionAirtel is an Indian Company that’s operates in 19
countries across South Asia, Africa it operates a GSM Network in all countries, providing 2G or 3G services.
Airtel is the first largest telecom operator in world with about 230.8 million subscriber’s across 19 countries as on (June 2011) and 171.85 million subscriber’s in India (as on Aug 2011).
Airtel is the 3rd largest in country mobile operator by subscriber base, behind china mobile and china unicom.
Services provided by Bharti Airtel are:
- Mobile telephony
- Fixed telephone
- Broad band
- Subscription television
Airtel vision 2015 is to become the most loved brand, enriching the lives of millions.
Literature review
Kapoor,Sanjay, Chief Operating Officer, Bharti Cellular Ltd
“Airtel is offering web-based SMS linking with financial institution like ICICI ltd and HDFC ltd to offer bank services over mobile phone.
Mittal,Sunil,Group Chairman and Managing Director, Bharti Airtel Limited
“We would like to become a customer driven one-stop-shop for a range of telecom service including fixed line networks, mobile internet access.”
Need Of the Study Because of the huge competition in telecom
market.
Because there are very few research work done in Jabalpur related to Airtel market.
Objective
To know the awareness level of Airtel customers.
To know the perception of customers related to Airtel services.
To know the further expectation of Airtel customers.
Research Methodology
• Research Techniques : Qualitative and Quantitative
• Research Design : Descriptive
Sampling Design
Universe : Jabalpur
Sampling Method : Convenience Sampling, Cluster sampling, Simple Random Sampling.
Sampling Unit : Airtel users
Sample size : 400
Methods of Data Collection
Method of Primary Data Collection:
Personal Interview
Method of Secondary Data Collection:
Internet
Method of Analysis
Likert Scale.
Further SPSS can be used.
Tentative QuestionnaireGeneral background:
-name
-age
-sex
Personal information:◦Income◦Source◦No. of family members
Questions related to Airtel service:
• Are you satisfied with the Airtel network?• Are you aware about the Airtel plans?• Are you satisfied with the call rates?• Are you satisfied with the customer care
service?•Which are the plans you use in your Airtel
mobile?•What are your further expectation?
Expected OutcomeThis research work will provide some use
full data to the Airtel, Which can be used to make better marketing strategies in Jabalpur.
TimelineDescription Duration
Literature 4 days
Research Training 6 days
Staffing 4 days
Questionnaire formation 2 days
Data collection 20 days
Data analysis 3 days
Data Entry & Report writing 15 days
Final editing after verification 6 days
Total 60 days/ or 2 months
Budget:
Personal costParticular No. Rate Amount
Research coordinator
1 15,000*2 30,000
Project officer 1 10,000*2 20,000
Investigators 4 8,000 8,000
Computer operator
1 1,500 1,500
Total 59,500
Survey and program cost
Particular Rate Amount
Vehicles 32,000 32,000
TA/DA(coordinator) 2,000*2 4,000
TA/DA(investigator) 4,000 4,000
TA/DA(project officer)
2,000*2 4,000
Miscellaneous 6,000 6,000
Training 20,000 20,000
Total 70,000
Administrative cost
Particular Amount
Stationary 2,000
Telephone 3,000
Office rent 10,000
Xerox/printing 2,000
Computer charge 8,000
Electricity 5,000
Library charges 1,000
Total 31,000
Total Budget
Particulars Amount
Personal cost 59,500
Survey and Program cost 70,000
Administrative cost 31,000
Total budget(Exclusive service tax & O/H)
1,60,500
Total budget(10% Overhead) 1,76,550
Limitation
Biasing of sample may occur during primary data collection methods.
THANK YOU
Sample size:
samples from each cluster = 25
clusters in block = * 4
______
samples from each block = 100
No. of block = * 4
______
Total No. of samples from JBP = 400
Days of Data Collection:
total sample size/No. of days = 400/20
Sample per day by 4 investigator = 20
= 20/4 Sample per day by 1 investigator = 5
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