RESEARCH PROPOSAL

Study of Potential Market of Bharti Airtel Limited in Jabalpur

By,

Rupesh Justin Lakra

Roll No- 13

PGDM-TM (2011-2013)

IntroductionAirtel is an Indian Company that’s operates in 19

countries across South Asia, Africa it operates a GSM Network in all countries, providing 2G or 3G services.

Airtel is the first largest telecom operator in world with about 230.8 million subscriber’s across 19 countries as on (June 2011) and 171.85 million subscriber’s in India (as on Aug 2011).

Airtel is the 3rd largest in country mobile operator by subscriber base, behind china mobile and china unicom.

Services provided by Bharti Airtel are:

- Mobile telephony

- Fixed telephone

- Broad band

- Subscription television

Airtel vision 2015 is to become the most loved brand, enriching the lives of millions.

Literature review

Kapoor,Sanjay, Chief Operating Officer, Bharti Cellular Ltd

“Airtel is offering web-based SMS linking with financial institution like ICICI ltd and HDFC ltd to offer bank services over mobile phone.

Mittal,Sunil,Group Chairman and Managing Director, Bharti Airtel Limited

“We would like to become a customer driven one-stop-shop for a range of telecom service including fixed line networks, mobile internet access.”

Need Of the Study Because of the huge competition in telecom

market.

Because there are very few research work done in Jabalpur related to Airtel market.

Objective

To know the awareness level of Airtel customers.

To know the perception of customers related to Airtel services.

To know the further expectation of Airtel customers.

Research Methodology

• Research Techniques : Qualitative and Quantitative

• Research Design : Descriptive

Sampling Design

Universe : Jabalpur

Sampling Method : Convenience Sampling, Cluster sampling, Simple Random Sampling.

Sampling Unit : Airtel users

Sample size : 400

Methods of Data Collection

Method of Primary Data Collection:

Personal Interview

Method of Secondary Data Collection:

Internet

Method of Analysis

Likert Scale.

Further SPSS can be used.

Tentative QuestionnaireGeneral background:

-name

-age

-sex

Personal information:◦Income◦Source◦No. of family members

Questions related to Airtel service:

• Are you satisfied with the Airtel network?• Are you aware about the Airtel plans?• Are you satisfied with the call rates?• Are you satisfied with the customer care

service?•Which are the plans you use in your Airtel

mobile?•What are your further expectation?

Expected OutcomeThis research work will provide some use

full data to the Airtel, Which can be used to make better marketing strategies in Jabalpur.

TimelineDescription Duration

Literature 4 days

Research Training 6 days

Staffing 4 days

Questionnaire formation 2 days

Data collection 20 days

Data analysis 3 days

Data Entry & Report writing 15 days

Final editing after verification 6 days

Total 60 days/ or 2 months

Budget:

Personal costParticular No. Rate Amount

Research coordinator

1 15,000*2 30,000

Project officer 1 10,000*2 20,000

Investigators 4 8,000 8,000

Computer operator

1 1,500 1,500

Total 59,500

Survey and program cost

Particular Rate Amount

Vehicles 32,000 32,000

TA/DA(coordinator) 2,000*2 4,000

TA/DA(investigator) 4,000 4,000

TA/DA(project officer)

2,000*2 4,000

Miscellaneous 6,000 6,000

Training 20,000 20,000

Total 70,000

Administrative cost

Particular Amount

Stationary 2,000

Telephone 3,000

Office rent 10,000

Xerox/printing 2,000

Computer charge 8,000

Electricity 5,000

Library charges 1,000

Total 31,000

Total Budget

Particulars Amount

Personal cost 59,500

Survey and Program cost 70,000

Administrative cost 31,000

Total budget(Exclusive service tax & O/H)

1,60,500

Total budget(10% Overhead) 1,76,550

Limitation

Biasing of sample may occur during primary data collection methods.

THANK YOU

Sample size:

samples from each cluster = 25

clusters in block = * 4

______

samples from each block = 100

No. of block = * 4

______

Total No. of samples from JBP = 400

Days of Data Collection:

total sample size/No. of days = 400/20

Sample per day by 4 investigator = 20

= 20/4 Sample per day by 1 investigator = 5