LEAD GENERATION PROCESSCrush Your Revenue Goals

RESEARCHPersonas/Target Channel/Segment

FILTER & GRADE LEADSSuspect -Prospect-High or Low Score

DEFINE STRATEGYKPI’s-Channels-Budgeting-Frequency

DELIVER QUALIFIED LEADSAssign Leads to Sales Department

WIN

LOST

DEPLOY/GENERATEExecute-Create & Deploy Tactics

NURTURE LEADSContinuous support to Sales Department

LEAD REVIVALTag - De�ne Revival Strategy - Deploy

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