RESEARCH DEFINE STRATEGY DEPLOY/GENERATE · B2B-Lead-Generation-Programs-strategy Created Date:...
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LEAD GENERATION PROCESS Crush Your Revenue Goals RESEARCH Personas/Target Channel/Segment FILTER & GRADE LEADS Suspect -Prospect-High or Low Score DEFINE STRATEGY KPI’s-Channels-Budgeting-Frequency DELIVER QUALIFIED LEADS Assign Leads to Sales Department WIN LOST DEPLOY/GENERATE Execute-Create & Deploy Tactics NURTURE LEADS Continuous support to Sales Department LEAD REVIVAL Tag - Define Revival Strategy - Deploy 1 2 3 4 5 6 7 DRIP MARKETING LOOP
Transcript of RESEARCH DEFINE STRATEGY DEPLOY/GENERATE · B2B-Lead-Generation-Programs-strategy Created Date:...
LEAD GENERATION PROCESSCrush Your Revenue Goals
RESEARCHPersonas/Target Channel/Segment
FILTER & GRADE LEADSSuspect -Prospect-High or Low Score
DEFINE STRATEGYKPI’s-Channels-Budgeting-Frequency
DELIVER QUALIFIED LEADSAssign Leads to Sales Department
WIN
LOST
DEPLOY/GENERATEExecute-Create & Deploy Tactics
NURTURE LEADSContinuous support to Sales Department
LEAD REVIVALTag - De�ne Revival Strategy - Deploy
1 2 3
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6 7
DRI
P M
ARK
ETIN
G L
OO
P
