RECRUITING
INSIGHTS…
RECRUITING YOUNGER MEMBERS – Millennials
Patrick M. Maloney , PSDMembership & Programs Consultant
Supreme Council - 2017 - 2018
Understanding Millennials…
• Typically struggle with Identity and are transient;
• Grew up without defined Religious practices & in a fluid family structure;
• Mindset is based on intuition & experience – before theory;
• Can spot a fake a mile away;
Who are the Millennials?
• Age gap is between 18 years and 34 years old.
• There are two groups of Millennials:
• Leading group ages 26 – 31;
• Trailing group ages 14 – 25;
• Group differences appear to be how they have matured with their life experiences.
Understanding Millennials…
• Belonging happens first – then conforming behaviors before changing beliefs;
• Mindset is based on intuition & experience – before theory;
• Millennials are Philanthropic in many different ways;
Understanding Millennials…
• Traditional Membership models are meaningless to them;
• Long for authentic leadership that welcomes their ideas & contributions;
• Desire Mentorship and interaction with the older generations;
• 39% say they can find God elsewhere;
• 35% say church is not personally relevant to them;
• 31% say church is boring;
• 20% say God is missing from church;
• 8% say church is out of date;
Some Data on Millennials who say Church is not Important…
• Generally they mistrust institutions;
• They believe that Faith is not compatible with Science;
• They believe that church is morally rigid & too political;
• There is a problem of evil in the world;
Other comments about Millennials who say Church is not Important…
• Connections to causes and people that they care about;
• A welcoming Community that welcomes & values them as they are and their ideas;
• Mixing in with Leaders and members that are living authentic lives.
ATTRACTING MILLENNIALS….
• Opportunities to contribute to the
community in meaningful ways;
• A Spiritual message that is
relevant to their lives;
• Intergenerational & authentic
relationships with those willing to
mentor & discipline them.
ENGAGING MILLENIALS….
• Giving a sense of involvement, support & affirmation though tangible and faith based practices;
• Activities & community engagement appropriate for their life stage;
• Deepening of their Faith in the context of community through relationships, small groups & discipline .
SUSTAINING MILLENIALS….
WHY THESE ARE
IMPORTANT
Young adults who continue involvement with the church beyond their teens are twice as likely as those that don’t have a personal relationship with an older adult in their faith community (60% vs 31%);
Young adults are as likely to have an older mentor other than their pastor or youth minister (28% vs 11%);
7 out of 10 millennials who have dropped out of church did not have a close relationship with an older adult.
Purpose of the initiative is to:
• Strengthen our Catholic Parishes
• Support our Families - Families are Building
Blocks of the Parish
• Provide Fraternity & Spiritual/Social Development
of Catholic Men in Councils and Parishes
Contents for Kiosk:
• The Gift of Fatherhood
• Lord Teach us to Pray
• Prayer Time
• A Letter ot Families
• The Good Life – God’s Way
• Family in the Modern World
• Scriptural Rosary for the Family
• Family Fully Alive
• Into the Breach
• Becoming a Real Man of God
• Mary Mother of God
• Saint Benedict for Busy Parents
• St Joseph Our Father in Faith
• God’s Plan for Love and Marriage
• Faith – Questions and Answers
• The Gift of Fatherhood
“ Absolutely! Let me
explain!”
“ Are there any other benefits that might be of interest
to younger members”
Did You Know? Do Young Families Know?
• Some Family Fraternal Benefits
– KC’s pay $1,500 for child who dies before age of 61
days; KC’s pay $750 for a child that is still born 20
weeks after conception; KC’s guarantee issue insurance
up to $5,000 under age 18;
• Orphan Benefits - Monthly Allotment for
Orphans of eligible families; up to $7,000College
Scholarships available;
• Accidental Death coverage; Family eligible for
other benefits, scholarships, etc;
Strengthen our Catholic Parishes
There are at least 3 Things
that Councils should think
about in growing
Membership – especially
with Young Men and Young
Fathers….
1 - 2 - 3
1.
• Soft entry Points of Invitation are
critical;
• Personal initiation into a project for
getting the experience & ministry of
the KC’s - a must (i.e., project, social
event or prayer);
• Wait-Wait-Wait on the F100 until after
the 2nd or 3rd attending event;
• Soft encounters build trust & help
establish relationships while building
deeper conversion;
2.• Go “Narrow & Deep” not “Wide and
Shallow” – meaning general
announcements, group invitations or
ads do not attract or work;
• “Narrow & Deep” means focus on 1
or 2 Individuals to speak to, or
evangelize with; Once they see the
value, they will become your best
evangelizers/recruiters;
• Outsiders observing the change with
these 1 or 2 individuals will be
attracted to this same benefit;
3.• Be visible & share the work that you
do & the council does!;
• Do not be parochial in sharing what
the KC’s do – consider District, State
& International accomplishments;
• Be an example of a Witness to Christ;
• Be Authentic & Be welcoming;
• Share the works that you do with
others;
• Be visible in all that you do;
Top Related