NEXT GENERATION loyaltysnpa.static2.adqic.com/static/Next-Generation-Loyalty.pdf · What games...

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What games teach us about recruiting & retaining millennials NEXT GENERATION by Ryan Jenkins loyalty [email protected] / www.ryanislive.com

Transcript of NEXT GENERATION loyaltysnpa.static2.adqic.com/static/Next-Generation-Loyalty.pdf · What games...

Page 1: NEXT GENERATION loyaltysnpa.static2.adqic.com/static/Next-Generation-Loyalty.pdf · What games teach us about recruiting & retaining millennials NEXT GENERATION by Ryan Jenkins loyalty

What games teach us about recruiting & retaining millennials

NEXT GENERATION

by Ryan Jenkins

[email protected] / www.ryanislive.com

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Today’s generations

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What games teach us about recruiting & retaining millennials

NEXT GENERATION

by Ryan Jenkins

[email protected] / www.ryanislive.com

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3

2

1 generationsunderstanding the MillennialsGAMING 101the what and why of gamingMillennial loyalty5 aspects of games to effectively recruit & retain

today’s agendaBuckle up

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THE Generations Age Numbers

GenERATION Z < 15 50+ millionMillennials 15-35 80 million

Gen X 36-50 51 millionBoomers 51-69 76 millionBuilders 70-90 56 million*

G.I. Generation 91+ 60 million*

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13% 30%

18%39%

Millennials Gen X Boomers Builders

2015 workplace4 generations representin’

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25%

75%

Millennials Other Generations

2025 workplaceOh the places they’ll go

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40%

is how much more Millennials trust user-generated content over other media—including

newspapers & magazines.

some statsHmmmm…

30%

of Millennials total daily media consumption

is via social media.

33%

of Millennials rate blogs as their top media

source.

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ofMillen

nialevolution the

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A millennial’s journeySoooo that’s what happened

2015

2009

2008

2007

20051988

2003

2001

2000

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Millennials area critical mass

of changeagents.

(you know it’s true)

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A mobile strategy is a must

75% of users access Twitter through mobile.

68% of all clicked Facebook “like” buttons come from mobile.

62% of all emails are first opened on a mobile device.

70% of emails are deleted immediately that don’t render well on mobile.

97% of all text messages are opened within 3 minutes.

40% of global YouTube views are on a mobile device.

mobile madness

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1 generationsunderstanding the MillennialsGAMING 101the what and why of gamingMillennial loyalty5 aspects of games to effectively recruit & retain

today’s agendaBuckle up

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Dopamine Prompts

mind gamesHumans are wired to game play

excitement,exploration, &

combats failure.

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69%

of all heads of household play

computer and video games.

the WHATI bet you had no idea…

35

is the average age of a gamer.

97%

of youth play computer or video

games.

61%

of surveyed CEOs, CFOs, and other

senior executives say they take daily game

breaks at work.

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the origins of gamesWhat was the purpose?

The Lydians first created games for purposeful engagement.

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70%

of professionals are disengaged at

work.

the whyHow can games help?

$25k

the average cost to replace a Millennial

Employee.

91%

of Millennials expect to stay in a job less

than 3 years.

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What can we learn from gamesto increase the level of engagement

in our organizations?

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3

2

1 generationsunderstanding the MillennialsGAMING 101the what and why of gamingMillennial loyalty5 aspects of games to effectively recruit & retain

today’s agendaBuckle up

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5

recruit & retain

games toaspects of

effectively

And now…Drum roll please

millennials

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#1 CUSTOMIZE

Choicescapacityboost

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#2 control

ownershipoutcomes

produces

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#3 cultivate

developmentdevotion

triggers

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#4 collaborate

involvementinnovation

sparks

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#5 consequence

purposeparticipationactivates

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321

gaming recapSoak it in

5

recruit & retain

games toeffectivelymillennials

aspects of

45

Control ownership produces outcomescultivate development triggers devotioncollaborate involvement sparks innovation

consequence purpose activates participation

Customizechoices boost capacity

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your organization by infusing the engaging and transformative

traits of games.

Level-up

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game over

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Ryan [email protected] / www.ryanislive.com

thank you

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STAY CONNECTEDOr else

webwww.ryan-jenkins.com

[email protected]

slideswww.ryanislive.com

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ignorance

54321

self-deception

surrender

adjustment

freedom

5 phases of changeStay overwhelmed

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Thank youy’all rock!

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references

The logos used in this presentation are the property of the respective third parties.

disclaimer

Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/201202_Millennials_whitepaper.pdf

Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011,

http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf

Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work, http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how-

we-talk-about-work/

Mr Youth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/]

Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)

Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)

Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013