Johnny Campbell

socialtalent.co @socialtalent johnny@socialtalent.co linkedin.com/in/johnnycampbell

2014Global Sourcing Survey

Results

social networksWhich

are Sourcers using?Whilst it is no surprise that nearly every Sourcer is using LinkedIn, nearly half are missing out on Twitter’s 500m HJ[P]L�WYVÄSLZ��VUS`�H�[OPYK�HYL�leveraging the 1.25 Billion people using Facebook and 77% arecompletely ignoring the 1 billion WYVÄSLZ�VU�.VVNSL���

Is it simply a lack of knowledge on how to use these tools properly?

96%

55% 52%37%

23%

Global Sourcing Survey 5Social Talent | Alexander Mann Solutions

Less than 500 501-2,000 2,001-10,000

27%

53%

20%

How manyLinkedInconnections

Considering the importance of having a strong network, it’s surprising that ����VM�:V\YJLYZ�OH]L�SLZZ�[OHU�����JVUULJ[PVUZ on LinkedIn.

Most Sourcers (53%) have between 501 and 2,000 LinkedIn connections, but Sourcers in EMEA are twice as likely to have in excess of [OL�PSS\ZP]L������JVUULJ[PVUZ than their Asia 7HJPÄJ�JV\U[LYWHY[Z�HUK�HYL�^LSS�HOLHK�VM�L]LU�North American Sourcers.

However, North American Sourcers are 33% more likely to be super-connectors (>2,000 connections) than their European counterparts.

does the averageSourcer have?

Global Sourcing Survey 7Social Talent | Alexander Mann Solutions

How are Sourcersengaging with passivecandidates?

38%

���

21%

6%

4%

39% 29% 42%

37% 27%23%

Connect

Connect Connect Connect

EMEA APAC North America

Other

Most Sourcers either send an InMail or add a passive candidate as a Connection PU�VYKLY�[V�ÄYZ[�LUNHNL�^P[O�them. ����NV�ÄUK�HU�LTHPS�HKKYLZZ��whilst only 6% pick up the phone to try and reach them. This is stunning considering how important personal communication is in engaging potential talent.

0U�(ZPH�7HJPÄJ��^OLYL�:V\YJLYZ�HYL�much more likely to be using a Free LinkedIn Account, with no InMails, it’s much more likely that they will add ZVTLVUL�HZ�H�JVUULJ[PVU�HZ�H�ÄYZ[�point of contact.

Global Sourcing Survey 8Social Talent | Alexander Mann Solutions

What are the average response rates by Mediumfor candidates `V\�ÄUK�VU

?��/0./��%����� ��4,+0<4��������� ��=,9@�36>��#������36>���������

Connect

When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.

>OPSZ[�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�than adding someone as a connection, sending an email was even better. However, the majority of Sourcers who pick up the phone to ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�response rates more than double than that of any other medium.

This reinforces the need for Sourcers to have traditional phone skills to compliment their online search skills.

���22%

���

23%

16%

24%

37%

22%

8%

32%

34%

26%

25%������

.SVIHS�:V\YJPUN�:\Y]L`�������������Social Talent | Alexander Mann Solutions

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Johnny Campbellsocialtalent.co @socialtalent johnny@socialtalent.co linkedin.com/in/johnnycampbell

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