Download - Rebuilding Your Mindset for the Future of Content Work [Tekom /TCWorld 2013]

@nozurbina #tcworld #tekom

Rebuilding your mindset for the future of content work

Noz Urbina, Consultant

[email protected]

@nozurbina

mailto:[email protected]


Noz Urbina

~ Consultant/Trainer for Mekon Ltd.– Content strategy, Technical Communications– 10 years in content and mark-up– Author– Chairperson for Congility Events (congility.com)


The challenge

Google Glass

Samsung

Smartwatch

Smart TVs


EyeTap

Vuzix M100

Recon Jet

Epson Moverio (on sale)

Telepathy One


Free, Social AR Smartphone App

AurasmaGenerat

ed

Reality


Gesture control


BMW Augmented Reality

Generat

ed

Reality


Combined solutions

~ Two engineers (one onsite, one at a desk) +~ Augmented reality headsets +~ High quality gesture control +~ Large displays +~ The cloud +~ Extranet content +

= Your best engineer anywhere


Your best engineer anywhere

Support Desk

Interaction

Content

Speech

Video

Field Engineer


THE MINDSET BARRIERWhat’s holding us back?


Tech

nic

al

Docu

men

tati

on

Silos in the Organisation

Customer Needs

Product Development

Mark

eti

ng

Train

ing

Su

pp

ort

/Serv

ice

Pro

du

ct

Mg

mt

The customer doesn’t care about your org chart!


Our species once couldn’t translate 3D content to a 2D canvas


Don Yang, 950s Raphael, 1510


Customer experience is 4D

1. Length 2. Width3. Depth

1. “Drill down”2. Progressive disclosure3. Multi-asset relationships /

references4. Search/Social <-> Main content

4. Time1. Dynamic, real-time content2. Audience/context-specific content

12

3

6

9

1st

2nd

3rd

4th


4

ProdMan or

TechComm (PDF)

1

Marketing (HTML)

2

3

We Conceive Content in 2D


AuthoredAggregated/

Generated?Authored

“I’d like an answer now please”

(14: 25 Sep 26, 2013) All publishing is now database

publishing

Watch my blog for more detail... Lessoworkmoreflow.blogspot.com

Customer experience is 4D


Twitter is a first-D platform

~ Each tweet provides the tips of various content “pyramids” you can drill into

#elearning @tomspk Congility

2013

ILT

Magazine


Kindle in 4D – Task timing


Kindle in 4D – Social highlights


How we create meaning

We compare each individual situation…… with personal past experience…… by matching…Mental models~ Semi-consciously selected, incomplete images~ What (we think) we understand of the world~ How we face the world: Options? Solutions?

Confidence?

Kai Weber, http://bit.ly/kai_meaning


The biggest barrier

~ Our mental models of content are going out of date– Our flat, 2D models of content don’t map to the

4D world of customers

~ User expectations are driven by the world they live in, not (just) what we publish to them


THE ANSWER:CONTENT DESIGN

Content modelling and the Android Design Principles


"Aggregated

metadata can

be more

revealing

than

content.“

– J. Kirk

Wiebe & Bill

Binney

"Not looking

at content...

sifting

through

metadata“

– Barak

Obama


The public now

touches metadata

every day


Simplify My Life

~ Only show me what I need when I need it

http://bit.ly/noz_droid



Info

Vie

w

1

2

Help

View

Embedded help


Proactive assistance

~ Timed appropriately for my skills and context– UI item descriptions– Field validation guidance (number or date formats; where

the user can find the data; banned characters)– Concept short descriptions– Terminology / Glossary– Wizard introductions– Lists of related help tasks

~ Could be replace (or at least reuse to/from) traditional help or manuals.


Enchant Me

~ Let me make it mine / Get to know me


Socially enabled across silos

Comments

In-line discussion

Page discussion

Community

and

Personal

data

Bookmark/Download

Let users build and

share their own

deliverables, for

any format


Simplify My Life

~ Keep it brief



Simplify My Life

~ Pictures are faster than words



Ifixit.com


BRINGING IT ALL TOGETHER

Content strategy


Content Strategy

Development efficiency &

significant cost avoidance

Unified Framework for Content

Delivery, Measurement and Improvement

Brand Equity, regional markets

& revenue channels

Content

Strategy

Business

Goals

Enabling,

Product data &

Technical Content

Persuasive,

Sales &

Marketing Content

More than words, more than tech


Final Take-Aways

~ Don't think about your year at the expense of your career

~ We are responsible for the whole customer experience

~ We have to collaborate~ Structuring content gives it agility

– You’re not making deliverables. You’re making content that might be expressed in many, many deliverables


BOOK DRAW!

@thecsbookthecontentstrategybook.com