Successfully integrating social media and radio
@matt from @folderhq
Social isn’t just and
In the UK Digital Radio has:• 54% Reach• 33% Share of all radio listening
Digital TelevisionDAB Digital Radio Internet Radio
4.9%5.1%21.1%
4.9% 5.1% - Digital Television21.1%
4.9% - Internet Radio5.1% - Digital Television21.1%
4.9% - Internet Radio5.1% - Digital Television21.1% - DAB Digital Radio
In the UK Digital Radio has:• 54% Reach• 33% Share of all radio listening
6363
1. Drive Awareness2. Make Money
Use social and non-traditional to generate awareness
Broadcast Radio
Podcasts
Email Marketing
Website
Video
Awareness
Revenue
1. Distribution as Marketing
2. The right online locations
The Web iTunes MixCloud
SoundCloud
Email YouTube
Vimeo Moshi Monsters
SwapIt
The Web iTunes MixCloud
SoundCloud
Email YouTube
Vimeo Moshi Monsters
SwapIt
3. Work the website for reach
Supports radio station content
Generates new revenue
SEO’d content to bring new users
Teach people about our products and
platforms
4. Make Apple work for you
85 Podcast Channels
250k downloads/month
Audio/Video
iTunes Search
Channels not Episodes
5. YouTube - Be of it, not just on it
Supporting station activity
Revenue generation
Meme-worthy Content
Pre and Post-Roll explanation
Engage in comments
Use YouTube Ads
QuickTime™ and a decompressor
are needed to see this picture.
6. Where’s you online niche?
6. Facebook & Twitter ROI
7. Social’s in the real world too
Fun Kids at Camp Bestival
FM Licence to the Camp Bestival
Site
Broadcast from site all weekend to UK
Share-able Content
1. Distribution as marketing2. The right online locations3. Work the website for reach4. Make Apple work for you5. YouTube - Be of it, not just on it6. Facebook & Twitter ROI7. Social’s in the real world too
Matt Deegane: [email protected]: @matt
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