Radio and Social Media - How to drive awareness

Successfully integrating social media and radio

@matt from @folderhq

Social isn’t just and

In the UK Digital Radio has:• 54% Reach• 33% Share of all radio listening

Digital TelevisionDAB Digital Radio Internet Radio

4.9%5.1%21.1%

4.9% 5.1% - Digital Television21.1%

4.9% - Internet Radio5.1% - Digital Television21.1%

4.9% - Internet Radio5.1% - Digital Television21.1% - DAB Digital Radio

In the UK Digital Radio has:• 54% Reach• 33% Share of all radio listening

1. Drive Awareness2. Make Money

Use social and non-traditional to generate awareness

Broadcast Radio

Podcasts

Email Marketing

Website

Video

Awareness

Revenue

1. Distribution as Marketing

2. The right online locations

The Web iTunes MixCloud

SoundCloud

Email YouTube

Vimeo Moshi Monsters

SwapIt

Twitter

Facebook

Instagram

3. Work the website for reach

Supports radio station content

Generates new revenue

SEO’d content to bring new users

Teach people about our products and

platforms

4. Make Apple work for you

85 Podcast Channels

250k downloads/month

Audio/Video

iTunes Search

Channels not Episodes

5. YouTube - Be of it, not just on it

Supporting station activity

Revenue generation

Meme-worthy Content

Pre and Post-Roll explanation

Engage in comments

Use YouTube Ads

QuickTime™ and a decompressor

are needed to see this picture.

6. Where’s you online niche?

6. Facebook & Twitter ROI

7. Social’s in the real world too

Fun Kids at Camp Bestival

FM Licence to the Camp Bestival

Site

Broadcast from site all weekend to UK

Share-able Content

1. Distribution as marketing2. The right online locations3. Work the website for reach4. Make Apple work for you5. YouTube - Be of it, not just on it6. Facebook & Twitter ROI7. Social’s in the real world too

Matt Deegane: [email protected]: @matt

Radio and Social Media - How to drive awareness

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