7. CONCLUSIONS7. CONCLUSIONS Purple Cow is the ANSWER Purple Cow is the ANSWER
Compensation in the PH cannot provide financial security during emergencies, and needs a lot of back-up support;
Employee Benefits can provide that back-up support, as most ‘emergencies’ are either life, accident or health-related.
The FS Problem…and EB Solution…
1
EB offers the best back-up support for compensation
Purple Cow 2011
Conclusions
If Employee Benefits = financial security, more Employee Benefits =
more financial security.
If Purple Cow = more Employee Benefits, Purple Cow = more financial security.
The EB Formula…and PC Brand…
2
Purple Cow offers the best EB formula for growing SME
Purple Cow 2011
Conclusions
anxiety depression state of emergency debt desperation
A job without financial security:
3
LESS financial security = MORE worry at work
Purple Cow 2011
Conclusions
security peace of mind happiness focus productivity
A job with financial security:
4
MORE financial security = LESS worry at work
Purple Cow 2011
Conclusions
5% of Salary (Max!):
that’s all you need for Purple Cow.
The cost of Purple Cow:
5Purple Cow 2011
Conclusions
Why pay MORE if you can pay LESS? (and still cover up to 99%)
Treat Purple Cow as:
1) a social investment in staff (CSR);
2) a recruitment & retention tool (HR);
3) a cap on your financial liability (FIN).
Our Recommendation:
6Purple Cow 2011
Conclusions
Purple Cow makes good business & social sense