#Pubcon #CRO @tim_ash Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Web Presence Optimization: Three Universal Principles
Tim Ash – CEO, SiteTuners
Pubcon Las Vegas - October 8, 2014
#Pubcon #CRO @tim_ash
About SiteTuners
• San Diego based conversion rate optimization agency
• Large and small company clients worldwide
Practice areas:
– Conversion-focused website blueprints (full redesigns & quick facelifts)
– Landing page test plans & testing strategy development
– Internal optimization team mentoring & training
#Pubcon #CRO @tim_ash
M O R E T H A N
s i n c e 2 0 0 2
1200 CLIENTS
#Pubcon #CRO @tim_ash Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
We are looking in the wrong places…
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Principles that work at the human level
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
1 - What you need to know
• Making choices tires the brain and can make subsequent decision making difficult
• Help guide customers (wizards – not filtering)
• Do not overwhelm
• Remove similar choices
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
$59 $125 $125
16% 0% 84%
Three choice scenario
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$59 $125
68% 32%
Two choice snenario
-30%
#Pubcon #CRO @tim_ash
2 - What you need to know
• Priming, framing, and context matter
• We anchor on the first thing we see
• Add a new high-end option (which will not sell well)
• Show in decreasing price order
• Sales of reasonable compromise will increase
• Irrational anchors can be put in the “lobby”
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
3 - What you need to know
• People are tribal
• Some tribes are self-selected
• We care more about people similar to us
• Look the part
• Communicate your values with editorial tone
• Don’t worry about alienating outsiders
#Pubcon #CRO @tim_ash Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Stop checking your smartphone and go read some books instead
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
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#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
SAVE $300 • increase your revenue and profit
• generate more leads
• land more customers
• boost sales and paid memberships
• maximize your marketing ROI
Rio All-suites Hotel & Casino
Las Vegas - May 13-14, 2015
#Pubcon #CRO @tim_ash
Get a Free 15-minute Conversion Review
• Interactive review of your key conversion paths
• Conducted by SiteTuners conversion staff
• Identify key segments and opportunities for customization
• Video transcript recorded via GoToMeeting
• Offer good only for companies generating at least $1 million annually in online revenue. New customers only please.
Limited Availability – first 5 to sign up
To take advantage of this FREE offer you must schedule by October 17, 2014
Bit.ly/CROreview
#Pubcon #CRO @tim_ash
Contact Info and Q&A
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1
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