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THE ART OF CONTENT AND DATAUSING EMOTIONAL CONTENT TRIGGERS
INSIGHT, EXAMPLES AND LEARNINGS TO IN USING DATA IN THE CONTENT JOUNRY.
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• Leads Professional Services and Client Success teams as VP Services at Searchmetrics, Inc.
• Previously Head of Content and Content Development at eBay, SEO Manager at Announce Media (previously Answers.com)
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Jordan KoeneVP Services, Searchmetrics
What is missing?
• We add content!• We have great design! • We do the fundamentals of SEO!• We are NOT growing!
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@jtkoene
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Expand your reachBoost traffic by identifying & reaching expanded audiences not currently in your range of targets (but still relevant)
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Rankings Factors Seek Peek Our 2016 rankings factors and a few extras!
You put water into a cup, and it becomes the cup.You put water into a bottle, it becomes the bottle.You put water into a tea pot, it becomes the tea pot.
Be Formless.Shapeless.Like water.
The 2016 Ranking Factors have evolved , they are formless, shapeless and they
adapt to the object. Just like water that changes it shape when you put it into a
cup, bottle or teapot; Ranking Factors can and must be shaped into a specific
industry.
Feel safe, use HTTPS.Whether you're booking tickets, buying clothes or purchasing items
from an auction site, shop safely and securely online using HTTPS.
There are still factors that every industry should follow in order to have success.
But today that is not enough. Thanks to new algorithms, combined with machine learning and its capacity to analyze
websites, content has became the key to success.
The quality, relevance and uniqueness of your content is understood and judged by Google, and in the cases which
they find you relevant the reward is significant.
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Content Structure
Content-Relevancecan be analyzed by structure
AND
It actually has thehighest impact on rankings
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Content Relevance Factor*NEW Factor 2016
Landing Page
XXXXXXXXXXXXXXXXXXXKEYWORDXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXKEYWORDXXXXXXXXXXXXXXXXXXX
Image
Image
XXXXXXXXXXXXXXXXXXXKEYWORDXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXKEYWORDX
XXXXXXXXXXXXXXXXXXXXXXXXXXKEYWORDXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXKEYWORDXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
search query
Relevance of content without keywords to search query
Remove keywords from text
search query = keyword
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0.10.110.120.130.140.150.160.170.180.19
1 3 5 7 9 11 13 15 17 19
Desktop
Content Relevance Factor
𝜌 #$%&'() = 0.04
*NEW Factor 2016