1. the next generation of CONTENT PROJECT MANAGERS
STATEGISTS
2. what is our EVOLUTION path?
3. boundless
4. make a larger impact on the PRODUCT
5. how can I make my clients HAPPY?
6. dene the LIMITS what if we solve their CONTENT problem?
7. how do we identify the CONTENT needs, get good content
written and do it all on time?
8. LIMITS Define the
9. outline a BASELINE
10. lead the WAY
11. give them ADVICE
12. NUMBERS provide the
13. The content team should meet ONCE a week
14. at minimum spend 1 HR for every250 pages reviewing
analytics
15. Aim to cut your content by 50%
16. write X pages per week
17. ASSETS digest
18. create a COMPLETE listof current content INVENTORY
19. + set-up document OUR ROLE + feature notes + analyze data +
quick evaluation + add new content + create deadlines
20. + create list of assetsTHEIR ROLE + assign responsibility +
prioritize for launch + status updates
21. 01content-insight.com/ products CAT
22. 01 CREATION TOOLS
23. 01 CREATION TOOLS
24. 01 CREATION TOOLS
25. 01 CREATION TOOLS
26. start EARLY SHARE responsibility
27. VALUE help them see
28. are KEY audiences looking for this content? does the
content support KEY organizational initiatives? USEFUL
29. when was the content last UPDATED?FRESH
30. is the content CREDIBLE? accurate content is key to
building trust ACCURATE
31. does the content uphold the right quality and image of your
BRAND?QUALITY
32. is the content getting any VISITS?TRAFFIC
33. is someone RESPONSIBLE for each piece of content?
OWNERSHIP
34. does the content work across DEVICES?DEVICE
35. DECIDE for them Consider using SCORECARDS
36. VOICE find their
37. A playbook that guides the voice, tone and message of your
written content in order to maintain a CONSISTENT and QUALITY
digital brand CONTENT STYLE GUIDE