1. 1. the next generation of CONTENT PROJECT MANAGERS STATEGISTS
2. 2. what is our EVOLUTION path?
3. 3. boundless
4. 4. make a larger impact on the PRODUCT
5. 5. how can I make my clients HAPPY?
6. 6. dene the LIMITS what if we solve their CONTENT problem?
7. 7. how do we identify the CONTENT needs, get good content written and do it all on time?
8. 8. LIMITS Define the
9. 9. outline a BASELINE
10. 10. lead the WAY
11. 11. give them ADVICE
12. 12. NUMBERS provide the
13. 13. The content team should meet ONCE a week
14. 14. at minimum spend 1 HR for every250 pages reviewing analytics
15. 15. Aim to cut your content by 50%
16. 16. write X pages per week
17. 17. ASSETS digest
18. 18. create a COMPLETE listof current content INVENTORY
19. 19. + set-up document OUR ROLE + feature notes + analyze data + quick evaluation + add new content + create deadlines
20. 20. + create list of assetsTHEIR ROLE + assign responsibility + prioritize for launch + status updates
21. 21. 01content-insight.com/ products CAT
22. 22. 01 CREATION TOOLS
23. 23. 01 CREATION TOOLS
24. 24. 01 CREATION TOOLS
25. 25. 01 CREATION TOOLS
26. 26. start EARLY SHARE responsibility
27. 27. VALUE help them see
28. 28. are KEY audiences looking for this content? does the content support KEY organizational initiatives? USEFUL
29. 29. when was the content last UPDATED?FRESH
30. 30. is the content CREDIBLE? accurate content is key to building trust ACCURATE
31. 31. does the content uphold the right quality and image of your BRAND?QUALITY
32. 32. is the content getting any VISITS?TRAFFIC
33. 33. is someone RESPONSIBLE for each piece of content? OWNERSHIP
34. 34. does the content work across DEVICES?DEVICE
35. 35. DECIDE for them Consider using SCORECARDS
36. 36. VOICE find their
37. 37. A playbook that guides the voice, tone and message of your written content in order to maintain a CONSISTENT and QUALITY digital brand CONTENT STYLE GUIDE
38. 38. assign it as HOMEWORK give them EXAMPLES
39. 39. + overall goals BASELINE + audience + voice & tone+ visual standards + channel distinction
40. 40. HELP Find them
41. 41. the average full- time work week 47
42. 42. what are their WEAK points?
43. 43. Budget for TEMPLATE creation
44. 44. STRUCTURE define their
45. 45. create FILL IN THE BLANK forms Assign DEADLINES
46. 46. 01 gathercontent.com GATHER CONTENT
47. 47. + identify content types OUR ROLE + outline content elds + suggest calls to action + highlight media needs + list word length + assign deadlines + list maintenance notes
48. 48. WRITING prioritize
49. 49. you cant have it ALL
50. 50. + gather media rst TIPS + work by sections or type + deliver 2-3 samples + launch without content + write each week
51. 51. TESTING teach
52. 52. testing reveals issues with CONTENT more often than UX, design or functionality
53. 53. READABILITY
54. 54. 01 + read-able.com + readability-score.com + juicystudio.com/ services/readability.php
55. 55. COMPREHENSION
56. 56. + coffee shop OPTIONS + clients ofce + conference + online + recordings
57. 57. test the HARD stuff EARLY aim to test 25% of the content
58. 58. MAINTAIN wait to
59. 59. Process of MANAGING roles, tasks, workow, documentation & training for content GOVERANCE
60. 60. wait 3 months outline MINIMAL tasks
61. 61. + adjust roles BASELINE + redene workow + create editorial calendar + complete maintenance + measure progress
62. 62. POLITICS tools to manage
63. 63. INDIVIDUAL communicationis wortheveryminute
64. 64. NUMBERS dont lie
65. 65. offer aBACKUP plan
66. 66. + wait to MAINTAIN + teach TESTING + prioritize WRITING + dene STRUCTURE + hire HELP + nd their VOICE + evaluate VALUE + digest ASSETS + manage POLITICS
67. 67. what can YOU do to MAKE a DIFFERENCE?
68. 68. LETS CONNECT! @lynnwintermn lwinter@augustash.com