YOU MATTER MENTORSHIPRE - BRANDING PROJECT BOOK
the
M501(3)(C)
RE - BRANDING CAMPAIGN
YOU MATTER MENTORSHIP IS A 501(3)(C)
NON-PROFIT ORGANIZATION WHICH FOCUS
IS ON MILLENNIALS(AGES 18-33). OUR
TECHNOLOGY DRIVEN MILLENNIAL
GENERATION ARE SOCIALLY IMBALANCED.
PLACING THE PIECES OF THERE LIFE TOGETHER
THROUGH COACHING,GUIDANCE, AND AN OLD
FASHION HAND-SHAKE IS OUR GOAL TO INTERGRATE
MILLENNIALS INTO THIER RIGHTFULLY DESERVED
FUTURE.
MENTORING THE WAY MILLENNIALS UNDERSTAND.
A
1.0 RESEARCH 3.0 LOGO DEVELOPMENT
2.0 CREATIVE DEVELOPMENT
4.0 MEDIA MIX
5.0 FUTURE VISION
6.0 REFERENCES
TABLE OF CONTENTS
Shaping the futureBridging the gap
Door’s are Always Open
OUR
INDUSTRY OVERVIEW
YOU MATTER MENTORSHIP CAMPAIGN RESEARCH
RESEARCH 1.1
SYNOPSISA recent survey showed that young adults ages 18-33 reported the highest average level of stress at 5.4. In being so young, it has great impact on long-term health. 39% of this younger groupreported that their stress level hadincreased in the past year, comparedwith 29% of those ages 67 or older.These young adults also admitted to feeling the least equipped to managetheir stress well (A. Sifferlin, 2013).
The Most Stessed-Out Gerneration
YOU MATTER MENTORSHIP CAMPAIGN
Young Adults
Our competitive and SWOT analysis revealedthat the average mentorship programs arefocusing on leading fatherless young, urbancity children, and single parent householdsthrough group centered mentoring.
You Matter Mentorship has taken mentoringa step further by evaluating Millennials personalities, ways of life, and thoughtprocess to comprehend thier rising stresslevel.
YOU MATTER MENTORSHIP CAMPAIGN
REASEARCH 1.1
You Matter MentorshipOur competitive and SWOT analysis revealed that the average mentorship programs are focusing on leading fatherless young,urban city children, and single parent households through groupcentered mentoring. You Matter Mentorship has taken mentoringa step further by evaluating Millennials personalities, ways of life, and thought process to comprehend thier rising stress level.Our competitive and SWOT analysis revealed that the average mentorship programs are focusing on leading fatherless young,urban city children, and single parent households through groupcentered mentoring. You Matter Mentorship has taken mentoringa step further by evaluating Millennials personalities, ways of life, and thought process to comprehend thier rising stress level.
LEA
DER
SHIP
RESEARCH 1.1
YOU MATTER MENTORSHIP CAMPAIGN RESEARCH
TARGET PERSONA
Michael Patterson, a University of California, San Diego Graduate. Patterson was born October 07, 2001, therefore carrying the Millennial title.
Patterson, strive to be the best student throughout High School, he is technology savvy and driven by animation and motion graphics. He was introduced to You Matter Mentorship through his college advisor. Being ready to take his first step into the real world, his anxiety level of being ready excelled.“I am ready to conquer the world, but I just do not quite know how to initiate myself into a new environment,” states Patterson. He realized that his circle of interaction was basically social media etiquette.You Matter stepped in to help this Millenni-al’s transition to becoming today, the Art Director of Sony Entertainment Online.
SWOT ANALYSISVISUALS
COMPETIVE ANALYSIS A. Strengths B. Weakeness C. Opportunitie D. Threats
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ONLINESS STATMENTSUPPORTING IMAGE
SWOT ANALYSIS
SUPPORTING IMAGE
YOU MATTER MENTORSHIPA. Onliness Statement
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RESEARCH REFERENCES
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COLO
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comfort
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SUPPORTING RATIONALE
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B-HEADER
HEADER
ACCENTCOLORS
Text
ures
Form
Shap
e
Unifing
LOGO DEVELOPMENT
SUPPORTING IMAGE
TYPE
SUPPORTING IMAGEA. RATIONALE
HEADER FONTPALATINO
toWe
TalkNeed
Millennials
BODY COPYOPENSAN
You Matter Mentorship
SHAPING THE FUTURE
BRIDGING THE GAP
SUB-HEADER
INTRODUCTIONTO LOGO SKETCHES
LOGO DEVELOPMENT
SUPPORTING IMAGERY
LOGO SKETCHES(5)
LOGO FINAL
LOGO FINALRATIONAL
BRAND
DEVELOPMENT
SUPPORTING IMAGE
BRAND
VOICE/TONE
SUPPORTING IMAGE
BRAND
VOICE/TONE
SUPPORTING IMAGEA. Mission
B. Vision
BRAND
DEVELOPMENT
MOOD BOARDSUPPORTING IMAGE
CREATIVE BRANDSUPPORTING IMAGE
A. strategy
SUPPORTING IMAGE A. Planning B. Key Terms
CREATIVE DEVELOPMENT
A. MEDIA MIX B. ASSETS
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CREATIVE DEVELOPMENT
A. MEDIA MIX B. ASSETS
CREATIVE DEVELOPMENT
A. MEDIA MIX B. ASSETS
CREATIVE DEVELOPMENT
A. RATIONALE
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CREATIVE DEVELOPMENT
A. MEDIA MIX B. ASSETS
CREATIVE DEVELOPMENT
A. MEDIA MIX B. ASSETS
CREATIVE DEVELOPMENT
A. MEDIA MIX B. ASSETS
CREATIVE DEVELOPMENT
A. CONCLUSION RATIONALE
VISION FOR THE FUTURE
A. STRATEGY
VISION FOR THE FUTURE
SUPPORTING IMAGE
CONCLUSION
A. RATIONALE
CONCLUSION
SUPPORTING IMAGE
CONCLUSIONSTATEMENT
SUPPORTING IMAGE
BACK COVER
SUPPORTING IMAGE
A. NAMEB. PHONEC. EMAILD. BEHANCE
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