What is Product/Service Planning
The process of planning and implementing strategies to obtain, develop, maintain and improve a
product or product mix .
Role of Product Service Planning
generating and screening ideas for a product/service developing and testing the product/service
introducing the product/service to consumers evaluating consumer acceptance of the
product/serviceimproving the product/service to meet consumer needs and wants.
Product Line
A group of closely related products manufactured or sold by a business
Example: ADIDAS Men’s Outerwear is a product line
Product Item
A specific model, brand, or size of a product within a product line
ADIZERO F50 X-TRX SG CLEATS
Product Width
The number of different product lines a business manufactures/sells OR the products a company produces separated into different categories
Shoes Outerwear Accessories
Product Depth
Men's Outerwear
• The number of ITEMS offered within each product item.
• Also deals with the number of different versions of a product
• Example: varieties of toothpaste
Falcon’s Nest Product Mix of Tee Shirts
Product Line- Tee-Shirts Short Sleeved; Long Sleeved; Ladies Cut
Product Item- Gildan Short Sleeved Tee Shirt; Falcon Head Logo
Product Width - Gildan; MV Sport; Jerzee
Product Depth- Falcon Head, FALCONS, Bling, Logo Outline; Orange, Navy, White, Gray; Sizes S-2X