PLANNING FOR SUCCESS WITH YOUR PRODUCT MIX

Product Mix

What is Product/Service Planning

The process of planning and implementing strategies to obtain, develop, maintain and improve a

product or product mix .

Product Mix

All of the products/services offered within a business

Role of Product Service Planning

generating and screening ideas for a product/service developing and testing the product/service

introducing the product/service to consumers evaluating consumer acceptance of the

product/serviceimproving the product/service to meet consumer needs and wants.

Product Line

A group of closely related products manufactured or sold by a business

Example: ADIDAS Men’s Outerwear is a product line

Product Item

A specific model, brand, or size of a product within a product line

ADIZERO F50 X-TRX SG CLEATS

Product Width

The number of different product lines a business manufactures/sells OR the products a company produces separated into different categories

Shoes Outerwear Accessories

Product Depth

Men's Outerwear

• The number of ITEMS offered within each product item.

• Also deals with the number of different versions of a product

• Example: varieties of toothpaste

Falcon’s Nest Product Mix of Tee Shirts

Product Line- Tee-Shirts Short Sleeved; Long Sleeved; Ladies Cut

Product Item- Gildan Short Sleeved Tee Shirt; Falcon Head Logo

Product Width - Gildan; MV Sport; Jerzee

Product Depth- Falcon Head, FALCONS, Bling, Logo Outline; Orange, Navy, White, Gray; Sizes S-2X

Activity

Select 2 Product Lines & apply: Product Width & Product Depth

50 Points