Download - Presentation Impressions- Final

8/2/2019 Presentation Impressions- Final

1/20

TOOTHY

Coz we care for their teeth too.A product of

JOHNS - BURY


2/20

PRESENTATION SYNOPSIS

Introduction

Keys to Success

Factors InfluencingSTP

4Ps

SWOT


3/20

INTRODUCTION

Johnsons&

Johnsons

Cadbur

y

Johnsbury

Toothy


4/20

Mission Statement

Vision


5/20

KEYS TO SUCCESS

Leveraging the trust of Johnsons brand toJohns-Bury Edge on perception.

Educate customers on the utility of the product

Develop healthy relations with Doctors torecommend the product

Employing expertise of Cadbury (wholly ownedsubsidiary of Kraft Foods) to its fullest.

Gaining the benefits of good word of mouthPositive customer testimonies


6/20

FACTORS INFLUENCING OURPRODUCT

Political

Economical


7/20

STP

(Segmentation, Targeting,

Positioning)


8/20

SEGMENTATION

Geographic Segmentation

Megacities- Delhi, Mumbai, Kolkata, Chennai, andemerging metropolitan cities like Bangalore, Pune,Hyderabad, Chandigarh.

Boom towns Surat, Kanpur, Jaipur, Lucknow,Nagpur, and Coimbatore.

Density- urban and suburban.


9/20

Demographic Segmentation

Gender: Females.

Family life cycle Mothers of infants/ expecting.

Income group: 20,000 and above.Social class- upper class, upper middle class and

middle class.

Occupation Housewives/working women.

Education high school graduate and above.


10/20

Psychographic segmentation

Lifestyle: modern

Personality: gregarious, ambitious.

Behavioral segmentation

Benefits: quality, taste and nutrition.

Readiness stage: aware, informed, interested,

intending to buy.


11/20

TARGETING

Our initial target market would be expecting mothers andwomen carrying infants who reside in megacities andboom towns and eventually we consider expanding toother cities that hold potential.

POSITIONING

A tasty, healthy treat in a stick which helps babies duringtheir teething process.

Punch line Coz we care for their teeth too


12/20

Marketing

Mix

PRODUCT

PRICE

PLACE

PROMOTION


13/20

PRODUCT - FEATURES

The biscuit is of a finger shape

The biscuit does not break, it melts

Available in various flavorsIngredients used will bestow Nutrition.

Easy to digest


14/20

The Product is formulated under J&Js BEST

FOR BABY Standards

The Biscuits will be provided in sealable (Airtight) packaging with 10 sticks as standardquantity

Once in use the biscuit is estimated to last of

2hrs

Since the Product bears health properties, theconsumption of it is recommended to be of 1-2

sticks per dayThe net weight of the package is 100gms


15/20

PRICE

The product will be made available for

Rs 50/-

Apart from this the pricing will bedone on the basis of a Value based

pricing method


16/20

PLACE/DISTRIBUTION SYSTEM

Manufacturer

5%

Wholesaler

5%

Distributor

15%

Retailer


17/20

PROMOTION

PublicRelation

DirectMarketing

PersonalSelling Advertising

Communi -

cation Mix


18/20

ADVERTISING

We will be using print media at POPs, medicaljournals and baby care catalogs as our majormeans of advertising

POP (point of purchase): print

posters andstandees

Places like pharmacies, select supermarketsand doctors clinics will carry our print adverts.


19/20

SWOT

Strengths

Weaknesses

OpportunitiesThreats


20/20

THANK YOU