+
Crafting the right Craft brewAn opportunity to use data science to find the right brew for you
+The Business Opportunity
Pairing beer drinkers with their favorite craft brews.
Mission: Helping people find the beers that they like and educating
them on what they are drinking. Helping local craft breweries find customers.
+Facts and Figures
1 US beer barrel = 3968 US Fluid ounces Roughly 330 servings
115,938,680 barrel of beer are estimated to be sold according to the TTB. 38,259,764,400 servings
The brewing industry is a dynamic part of the U.S. economy, accounting for $198.2 billion in economic output or 1.5% of US GDP.
Industry directly or indirectly employ almost 1.9 million Americans
+Questions that this presentation will solve
The current beer market in USA
The growth of craft brews Craft Brew wars bad for business good for users
Turning optimization into a business Creating a beer club experience. A real social event. Leveraging the scale of a user base Finding ways for businesses to use their surveys into profits
Getting feedback from taste tests
The human behavior factor The problem of having to many choices.
http://en.wikipedia.org/wiki/List_of_breweries_in_the_United_States
+Facts
“The average American lives within 10 miles of a brewery” (craftbeer.com)
The market is an oligopoly that accounts for over 80 percent of the market even though there are over 2,769 craft breweries in United States[1].
+Beer, still the largest segment
2008 US Market Beer Wine SpiritsTotal Sales (million)
$99,345 $27,215 $61,120
Total Volume (million)
6,627 705 441
21+ Pop 2008 (million)
218 218 218
Per Capita Sales $456 $125 $280
Per Capita Gallons
30.4 3.2 2.0
Per Capita Ethanol
1.4 0.5 0.8
Source: Beer Institute and Adams Beverage Group, 2009
+US Population 2008, Ages 21 to 75
Tail end of the baby boom generation born between 1957 and 1964 - about 32 million people or 16.2% of the LDA population
Beer demo (21-27) - about 29.4 million people or 14.9% of LDA Population
Difference of 2.5 million consumers at 20 gallons/year per capita…equates to about 1.6 million barrels less
demand…beer has weathered the storm with 28-34 yr old age cohort (13.9% of LDA).
Source: United States Census Bureau, 2009
40.0 >
30.0 ≤ 34.9
Source: Beer Institute, 2009 (2006 Beer Institute Population Estimates)
≤ 29.9
35.0≤ 39.9
2008 est. Annual Per Cap Consumption Gallons per person 21+
Consumption graph
User Survey Users
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PayPal Craft Brew
DataBaseAnalytics
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Home Page
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