+

Crafting the right Craft brewAn opportunity to use data science to find the right brew for you

+The Business Opportunity

Pairing beer drinkers with their favorite craft brews.

Mission: Helping people find the beers that they like and educating

them on what they are drinking. Helping local craft breweries find customers.

+Facts and Figures

1 US beer barrel = 3968 US Fluid ounces Roughly 330 servings

115,938,680 barrel of beer are estimated to be sold according to the TTB. 38,259,764,400 servings

The brewing industry is a dynamic part of the U.S. economy, accounting for $198.2 billion in economic output or 1.5% of US GDP.

Industry directly or indirectly employ almost 1.9 million Americans

+Questions that this presentation will solve

The current beer market in USA

The growth of craft brews Craft Brew wars bad for business good for users

Turning optimization into a business Creating a beer club experience. A real social event. Leveraging the scale of a user base Finding ways for businesses to use their surveys into profits

Getting feedback from taste tests

The human behavior factor The problem of having to many choices.

http://en.wikipedia.org/wiki/List_of_breweries_in_the_United_States

+Facts

“The average American lives within 10 miles of a brewery” (craftbeer.com)

The market is an oligopoly that accounts for over 80 percent of the market even though there are over 2,769 craft breweries in United States[1].

+Beer, still the largest segment

2008 US Market Beer Wine SpiritsTotal Sales (million)

$99,345 $27,215 $61,120

Total Volume (million)

6,627 705 441

21+ Pop 2008 (million)

218 218 218

Per Capita Sales $456 $125 $280

Per Capita Gallons

30.4 3.2 2.0

Per Capita Ethanol

1.4 0.5 0.8

Source: Beer Institute and Adams Beverage Group, 2009

+US Population 2008, Ages 21 to 75

Tail end of the baby boom generation born between 1957 and 1964 - about 32 million people or 16.2% of the LDA population

Beer demo (21-27) - about 29.4 million people or 14.9% of LDA Population

Difference of 2.5 million consumers at 20 gallons/year per capita…equates to about 1.6 million barrels less

demand…beer has weathered the storm with 28-34 yr old age cohort (13.9% of LDA).

Source: United States Census Bureau, 2009

40.0 >

30.0 ≤ 34.9

Source: Beer Institute, 2009 (2006 Beer Institute Population Estimates)

≤ 29.9

35.0≤ 39.9

2008 est. Annual Per Cap Consumption Gallons per person 21+

Consumption graph

User Survey Users

Profile Page

User Mapper

PayPal Craft Brew

DataBaseAnalytics

Admin Beer

Profile

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Site Workflow

Users

Home Page

Survey

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CraftBrewers